Tag: Social Media

Posted in Cool Tool

Monday Morning Cool Tool: Glasp AI YouTube Summarizer

Posted on by Editor

This week’s cool tool recommendation is Glasp AI YouTube Summarizer – a free Chrome extension to generate summaries and give you the full transcript of any YouTube video.

Key Features

  • Pulls up transcripts of YouTube videos in multiple languages and summarizes them.
  • Summary can be generated via ChatGPT, Claude, Mistral AI, Gemini.
  • You can set how long or detailed the summary should be.
  • Summaries can include timestamps so you can navigate to specific parts of video.
  • You can highlight parts of the transcript, add notes, and export highlights/notes to tools like Obsidian, Notion, etc., in formats like Markdown, HTML, CSV, JSON.
  • Get the transcript of the video in multiple languages. Watch the video with the transcript on the side and get the content quickly or simply copy the transcript.

How it works:

  1. Install the extension.
  2. Open a YouTube video.
  3. Click the Glasp “Transcript & Summary” bar on the top right.
  4. Copy the transcript with one click.
  5. Paste it into your doc.

Limitations / Considerations

  • You’ll need an internet-connected browser that supports the extension.
  • Accuracy depends on the quality of the video’s transcript and AI summarization.
  • Complex or nuance-heavy videos may lose depth if the summary is too short.

Posted in Cool Tool

Monday Morning Cool Tool: Adobe Podcast

Posted on by Editor

This week’s cool tool recommendation is Adobe Podcast — a browser-based audio recording, editing, and enhancement tool.

What It Does

Adobe Podcast packs in several features designed to simplify audio workflows:

  • Record & Edit in Browser – No need for complex local DAWs. You can record directly in the browser, edit your audio, manage speaker tracks, and even convert to video if needed.
  • Enhance Speech & Clean-up – Tools for removing background noise, reducing echo, improving clarity. If you don’t have a perfect setup (mic, acoustics, etc.), this helps a lot.
  • Mic Check – A diagnostic tool to test your mic and environment, giving feedback so you can optimise your setup before recording.
  • Transcription & Captions – Automatically generate transcripts or captions from your audio/video. Great for accessibility or social media snippets.
  • Royalty-Free Music & Sound Effects – Built-in library so you can add intros, backgrounds, and effects without hunting down licensing issues.

Best Use Cases

  • Recording remote interviews, podcasts, or voiceovers without a full studio setup.
  • Repurposing audio into social media content (videos, captions, audiograms) quickly.
  • Educators or health professionals who want to share audio content but need accessible tools.
  • Anyone looking for high-quality voice recordings without incurring significant expenses on hardware or software.

Pricing

The free plan includes:

  • Enhance Speech (audio only) — remove background noise & echo
  • Mic Check — evaluate your mic & setup using AI to detect issues.
  • Studio (browser-record/edit/enhance) with some limits: you can download projects up to 30 minutes, but with limits on how many per day. Files over a certain size/duration / original recordings may not be downloadable.

The free plan is sufficient for small projects, short podcast episodes, or testing out new ideas. Upgrading to the paid plan unlocks additional features.

Note: If you’re interested in exploring similar tools, consider comparing Descript, Audacity (a free, desktop-based option), or Riverside.fm (for remote interviews/video and audio).

Posted in Cool Tool

Monday Morning Cool Tool: SkyReels

Posted on by Editor

This week’s cool tool recommendation is SkyReels AI Studio, an AI-powered video creation platform.

SkyReels AI Studio enables anyone to create dynamic videos through intuitive, end-to-end workflows from scriptwriting and storyboarding to AI voice-overs, lip-syncing, music, and video editing.

Key Features

Video Tools

  • Import Storyboards & Clips — Import your own storyboards or short clips to jumpstart the creative process and save production time.
  • AI Video Generator — With one click, convert text to video or image to video. Instantly turn ideas into personalised, high-quality videos.
  • AI Image and Video Generator — Generate dynamic sequences from simple text prompts, powered by advanced AI synthesis.
  • Video Editing Tools — Fine-tune every frame, transition, and effect to ensure your video aligns with your creative vision.
  • Video Cutter — Trim, split, crop, resize, compress, or rotate videos effortlessly. Create polished, professional clips in SkyReels’ all-in-one video editor.

Image Tools

  • Image Generator — Create customised AI images from text or reference images with diverse models and art styles. The generator maintains character consistency for a cohesive look across your project.

Audio Tools

  • Text to Speech — Convert text to lifelike speech in seconds with a library of emotive, natural-sounding voices.
  • Lip Sync — Upload a video or image and generate accurate lip-synced results automatically, bringing stills and clips to life with custom voices.
  • AI Sound Effects — Instantly create professional sound effects tailored to your project—no more trawling through stock libraries or worrying about licensing.
  • Music Generator — Produce the perfect soundtrack or song to match your video’s mood. Generate music on demand for shorts, ads, presentations, or creative projects.

Why this tool is a valuable addition to your content creation toolkit

SkyReels stands out by streamlining the video creation process into a few simple steps—all within a single platform. The magic lies in its AI-driven capabilities:

  • End-to-end automation: No hopping between script, visuals, and audio tools.
  • Creative consistency: Maintains character look, motion, and audio styling across scenes.
  • Time-saving: Accelerates content production, particularly for short-form formats like Reels and Shorts.

Pricing

SkyReels is free to try. You get 300 credits upfront plus 50 daily credits to experiment.

If you need more, paid plans start at $7.90/month (Basic), with Standard ($28) and Pro ($76) tiers offering higher credit limits, faster queues, and extra features.

It’s flexible enough that you can dip your toe in without commitment, then scale up if you find it fits your workflow.

Posted in #HCSM

Hashtags at 18: What They’ve Meant for Healthcare and Advocacy

Posted on by Editor

Today is International Hashtag Day, and it also marks the hashtag’s 18th birthday. What began as a niche idea on Twitter in 2007 is now part of how healthcare professionals, patient advocates, and communities connect, learn, and campaign for change.

The Birth of the Hashtag

On 23 August 2007, Chris Messina suggested using the # symbol to group conversations on Twitter. Initially dismissed as “too nerdy,” the idea caught on when people began using hashtags to share updates during the San Diego wildfires later that year. By 2009, Twitter had made hashtags clickable, and soon they spread to Instagram, Facebook, LinkedIn, and TikTok.

Since then, hashtags have become cultural shorthand. They’ve carried lighthearted trends (#ThrowbackThursday), breaking news, and, importantly, social movements (#MeToo, #BlackLivesMatter).

Hashtags in Healthcare

In healthcare, hashtags have served as digital gathering places. Movements like #ILookLikeASurgeon challenged stereotypes and celebrated diversity in surgery. #MedTwitter, #CardioTwitter, and #IDTwitter have connected clinicians and patients across the world, enabling rapid sharing of evidence, insights, and professional solidarity.

Hashtags also underpin #FOAMed (Free Open Access Medical Education), where health professionals use tags to curate and share open educational resources. During the COVID-19 pandemic, hashtags provided real-time access to emerging research and peer commentary.

The Risks

As with any tool, hashtags are not without risks. They can be used performatively, with little action behind them. They can create echo chambers, exclude certain voices, or be hijacked for misinformation. Yet when used with intention, they remain a powerful part of digital health communication.

Hashtags at 18: Coming of Age in Healthcare

Eighteen often marks adulthood — a moment when identity and responsibility converge. Hashtags, too, have reached that stage. Algorithms may increasingly shape what people see, but hashtags still serve as anchors for visibility, belonging, and collective voice.

For healthcare professionals and advocates, they remain one of the simplest yet most effective tools for connecting communities, amplifying trusted information, and driving meaningful change.

So here’s a question to mark the hashtag’s 18th birthday: What hashtag has shaped you the most — whether it made you laugh, taught you something new, or gave you a sense of belonging?

Posted in #HCSM

Getting Health Messages Shared: What Really Works on Instagram

Posted on by Editor

Instagram has evolved far beyond being a hub for fashion, food, and lifestyle brands. With more than 2 billion monthly users, it has become one of the most potent platforms for storytelling, education, and awareness-building. For healthcare communicators, that reach is impossible to ignore.

What makes Instagram especially effective is its ability to translate complex or sensitive health information into visual, accessible, and emotionally resonant content. Reels, carousels, and infographics allow you to distil big ideas into bite-sized, shareable moments. The platform also connects directly with younger demographics — Millennials and Gen Z — who are less likely to seek health information through traditional media or institutional websites.

But here’s the critical insight: shares matter more than likes.

  • A like signals agreement.
  • A comment shows engagement.
  • But a share extends your reach into entirely new networks — multiplying visibility and influence far beyond your existing followers.

For health messages — where the goal is often awareness, education, or behaviour change — shares are the ultimate form of amplification.

So, what makes people hit the share button? Let’s look at five proven types of content that consistently get shared.

1. Motivational or Inspirational Content

Why it works: Inspiration is universal. People share motivational content because it makes them feel uplifted, and they want others to feel the same.

Healthcare examples

  • A resilience story highlighting a patient’s recovery journey (with consent and sensitivity).
  • A reel showcasing the dedication of frontline staff during a public health campaign.
  • A quote graphic emphasising the importance of small, daily habits for long-term health.

Tip: Keep it authentic. Forced positivity rings hollow, but real, human stories resonate deeply. When possible, focus on lessons learned or a hopeful outcome, not just glossy “success.”

👉 Continue reading the full article on my Substack

Posted in Cool Tool

Monday Morning Cool Tool: Ideogram

Posted on by Editor
Made with Ideogram

This week’s featured creative tool is Ideogram.ai — a text‑to‑image generator.

What You Can Do on Ideogram.ai

Generate image sets: Ideogram produces four unique interpretations per prompt (e.g. “modern poster with stylized typography and pastel gradient”).

Fine‑tune text: Unlike most AIs, it reliably places readable labels, product names, or slogans with correct spelling—especially useful for logos, t‑shirts, banners, and diagrams.

Customize styles: Pick from styles including Design, Realistic, 3D, and Anime. Each is tailored for different use‑cases.

Pricing

Free version – up to 40 images/day – 1024p download in .JPG – Paid from $8/mo

Posted in Cool Tool

Monday Morning Cool Tool: Clyp.it

Posted on by Editor

This week’s featured creative tool is Clyp.it—a web-based audio recorder and file-sharing service that allows you to record, upload, and share short voice clips online.

Clyp.it offers a streamlined solution with its online voice recorder—a browser-based tool perfect for quick audio notes, voice messages, or digital storytelling.

How it works

  • Click the button to start recording.

  • You’ll need to grant microphone access in a compatible modern browser (Chrome or Firefox, desktop only — mobile and older browsers may not support recording)

  • There’s a 60-second limit per recording — if you exceed that, the clip may not upload properly and could be lost.

  • After recording, you can listen, discard, or upload it. Uploaded clips generate a shareable direct link and embeddable player code

Additional features

  • You can also upload existing audio files instead of recording live.
  • No account required for basic use, but creating one unlocks additional features like longer uploads, lossless quality, and custom branding.
  • Clyp offers embed widgets so you can integrate audio recording or playback directly into your own website or blog.

Use Cases

  • Create short podcast snippets or trailers
  • Add a personal voice intro to your newsletter
  • Share voice messages on social media

Things to Keep in Mind

  • 60-second limit on recordings
  • Desktop only – some mobile browsers may not support the recorder
  • No editing tools – recordings are raw and unfiltered
  • Public sharing by default – be mindful of sensitive content

You can create a free account to manage uploads, but it’s optional.

Posted in Cool Tool

Monday Morning Cool Tool: Adobe Firefly

Posted on by Editor

This week’s cool tool recommendation is Adobe Firefly – a suite of generative AI tools used for creating images, videos, audio, text effects, and vector graphics based on text prompts.

One of Firefly’s most impressive features is the level of creative control it gives—without overwhelming you. You can specify not just the art style but also the camera angle (think macro, wide-angle, or close-up), depth of field, colour tone (pastel, monochrome, muted, and more), and even apply playful special effects.

Once you click Generate, Firefly produces four unique images, each with its own variation on your prompt. A handy drop-down menu beneath each image lets you generate similar versions, use it as a style reference for a new prompt, or jump straight into Adobe Express—Adobe’s Canva-style editor—for quick customisation.

Pricing

While the web version is free (with 25 monthly generative credits and watermarking), paid plans start at just $9.99/month for heavier use or watermark-free assets.

Posted in Cool Tool

Monday Morning Cool Tool: StoryArt

Posted on by Editor

This week I’m recommending StoryArt, a freemium app for more creative Instagram Stories and Reels.

StoryArt is an Instagram story editor app that offers over 3,000 customizable collage and animated story templates for Instagram Stories and Reels.  In addition, you can access  500+ post templates for feed posts and 500+ highlight cover templates to beautify your profile.

The app is free but if you want access to extra tools, filters, and layouts, there is a monthly fee of  $2.99 or a full-year subscription for $9.99. 

StoryArt is available for both iOS and Android.

Posted in #HCSM

A Strategic Guide to Instagram Stories for Healthcare Communicators in 2025

Posted on by Editor

Instagram Stories aren’t just a social feature; they’re a communication channel with real strategic value. For healthcare communicators, this format is a versatile tool that can carry everything from urgent health updates to nuanced patient education.

Stories allow you to connect in ways that are immediate, visual, and personal. The question is no longer whether to use Instagram Stories—it’s how to use them well.

Why Stories Still Matter in Healthcare

Stories aren’t like regular posts. They disappear after 24 hours, but their impact can last far longer. They’re direct, sequential, and immersive—perfect for walking someone through a quick tip, showing what happens behind the scenes, or debunking a common myth.

Done well, Stories can turn passive viewers into active participants: clicking links to book a screening, watching a tutorial on inhaler technique, or submitting a question to a specialist. That kind of engagement is hard to come by—and it’s worth building for.

From Swipe to Substance: Making the Most of the Format

The Stories format is fast, but that doesn’t mean your strategy should be rushed. Success comes from combining thoughtful design with genuine purpose.

Here’s how to approach it:

  • Keep it clean: Avoid cramming too much into one slide. One idea per frame works best. Use icons, colour cues, and simple language to guide people through your message, whether it’s a flu vaccine update or a healthy eating tip.
  • Put a face to the facts: Audiences respond more positively to real people. A brief clip of a nurse explaining when to go to urgent care, or a physiotherapist demonstrating a stretch, does more for credibility than any stock image ever could.
  • Be consistent, not flashy: Templates and visual identity matter, but don’t get lost in the aesthetics. What matters most is clarity, tone, and rhythm. Use the same fonts, colours, and voice across Stories to build trust and recognition over time.

Formats That Work: Proven Story Structures for Healthcare

There’s no one-size-fits-all formula, but some formats lend themselves naturally to healthcare communication. Here are a few to start with:

  • Quick Series: Break a larger message into smaller chunks. For example, “3 ways to support someone with epilepsy” could run across three slides—each one focused, clear, and actionable.
  • Myth vs Fact: Tackle misinformation head-on. Start with a bold claim on Slide 1 (“You can’t exercise if you have a heart condition”), then swipe to the evidence-based clarification with a trusted source.
  • Behind the Scenes: Show your human side. A look inside a vaccination centre, an introduction to a midwife team, or a day-in-the-life view from a community health worker builds transparency and warmth.
  • Call to Action: Don’t forget to guide your audience. Whether it’s “Swipe up to check symptoms,” “Tap here to book,” or “Share with someone who needs this,” make your ask clear and easy to follow.

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