Social Media – Health Care Social Media

Monday Morning Cool Tool: Adobe Podcast

Posted on September 15, 2025September 15, 2025 by Editor

This week’s cool tool recommendation is Adobe Podcast — a browser-based audio recording, editing, and enhancement tool.

What It Does

Adobe Podcast packs in several features designed to simplify audio workflows:

Record & Edit in Browser – No need for complex local DAWs. You can record directly in the browser, edit your audio, manage speaker tracks, and even convert to video if needed.
Enhance Speech & Clean-up – Tools for removing background noise, reducing echo, improving clarity. If you don’t have a perfect setup (mic, acoustics, etc.), this helps a lot.
Mic Check – A diagnostic tool to test your mic and environment, giving feedback so you can optimise your setup before recording.
Transcription & Captions – Automatically generate transcripts or captions from your audio/video. Great for accessibility or social media snippets.
Royalty-Free Music & Sound Effects – Built-in library so you can add intros, backgrounds, and effects without hunting down licensing issues.

Best Use Cases

Recording remote interviews, podcasts, or voiceovers without a full studio setup.
Repurposing audio into social media content (videos, captions, audiograms) quickly.
Educators or health professionals who want to share audio content but need accessible tools.
Anyone looking for high-quality voice recordings without incurring significant expenses on hardware or software.

Pricing

The free plan includes:

Enhance Speech (audio only) — remove background noise & echo
Mic Check — evaluate your mic & setup using AI to detect issues.
Studio (browser-record/edit/enhance) with some limits: you can download projects up to 30 minutes, but with limits on how many per day. Files over a certain size/duration / original recordings may not be downloadable.

The free plan is sufficient for small projects, short podcast episodes, or testing out new ideas. Upgrading to the paid plan unlocks additional features.

Note: If you’re interested in exploring similar tools, consider comparing Descript, Audacity (a free, desktop-based option), or Riverside.fm (for remote interviews/video and audio).

Cool Tool

Monday Morning Cool Tool: SkyReels

Posted on September 8, 2025September 8, 2025 by Editor

This week’s cool tool recommendation is SkyReels AI Studio, an AI-powered video creation platform.

SkyReels AI Studio enables anyone to create dynamic videos through intuitive, end-to-end workflows from scriptwriting and storyboarding to AI voice-overs, lip-syncing, music, and video editing.

Key Features

Video Tools

Import Storyboards & Clips — Import your own storyboards or short clips to jumpstart the creative process and save production time.
AI Video Generator — With one click, convert text to video or image to video. Instantly turn ideas into personalised, high-quality videos.
AI Image and Video Generator — Generate dynamic sequences from simple text prompts, powered by advanced AI synthesis.
Video Editing Tools — Fine-tune every frame, transition, and effect to ensure your video aligns with your creative vision.
Video Cutter — Trim, split, crop, resize, compress, or rotate videos effortlessly. Create polished, professional clips in SkyReels’ all-in-one video editor.

Image Tools

Image Generator — Create customised AI images from text or reference images with diverse models and art styles. The generator maintains character consistency for a cohesive look across your project.

Audio Tools

Text to Speech — Convert text to lifelike speech in seconds with a library of emotive, natural-sounding voices.
Lip Sync — Upload a video or image and generate accurate lip-synced results automatically, bringing stills and clips to life with custom voices.
AI Sound Effects — Instantly create professional sound effects tailored to your project—no more trawling through stock libraries or worrying about licensing.
Music Generator — Produce the perfect soundtrack or song to match your video’s mood. Generate music on demand for shorts, ads, presentations, or creative projects.

Why this tool is a valuable addition to your content creation toolkit

SkyReels stands out by streamlining the video creation process into a few simple steps—all within a single platform. The magic lies in its AI-driven capabilities:

End-to-end automation: No hopping between script, visuals, and audio tools.
Creative consistency: Maintains character look, motion, and audio styling across scenes.
Time-saving: Accelerates content production, particularly for short-form formats like Reels and Shorts.

Pricing

SkyReels is free to try. You get 300 credits upfront plus 50 daily credits to experiment.

If you need more, paid plans start at $7.90/month (Basic), with Standard ($28) and Pro ($76) tiers offering higher credit limits, faster queues, and extra features.

It’s flexible enough that you can dip your toe in without commitment, then scale up if you find it fits your workflow.

#HCSM

Hashtags at 18: What They’ve Meant for Healthcare and Advocacy

Posted on August 23, 2025 by Editor

Today is International Hashtag Day, and it also marks the hashtag’s 18th birthday. What began as a niche idea on Twitter in 2007 is now part of how healthcare professionals, patient advocates, and communities connect, learn, and campaign for change.

The Birth of the Hashtag

On 23 August 2007, Chris Messina suggested using the # symbol to group conversations on Twitter. Initially dismissed as “too nerdy,” the idea caught on when people began using hashtags to share updates during the San Diego wildfires later that year. By 2009, Twitter had made hashtags clickable, and soon they spread to Instagram, Facebook, LinkedIn, and TikTok.

Since then, hashtags have become cultural shorthand. They’ve carried lighthearted trends (#ThrowbackThursday), breaking news, and, importantly, social movements (#MeToo, #BlackLivesMatter).

Hashtags in Healthcare

In healthcare, hashtags have served as digital gathering places. Movements like #ILookLikeASurgeon challenged stereotypes and celebrated diversity in surgery. #MedTwitter, #CardioTwitter, and #IDTwitter have connected clinicians and patients across the world, enabling rapid sharing of evidence, insights, and professional solidarity.

Hashtags also underpin #FOAMed (Free Open Access Medical Education), where health professionals use tags to curate and share open educational resources. During the COVID-19 pandemic, hashtags provided real-time access to emerging research and peer commentary.

The Risks

As with any tool, hashtags are not without risks. They can be used performatively, with little action behind them. They can create echo chambers, exclude certain voices, or be hijacked for misinformation. Yet when used with intention, they remain a powerful part of digital health communication.

Hashtags at 18: Coming of Age in Healthcare

Eighteen often marks adulthood — a moment when identity and responsibility converge. Hashtags, too, have reached that stage. Algorithms may increasingly shape what people see, but hashtags still serve as anchors for visibility, belonging, and collective voice.

For healthcare professionals and advocates, they remain one of the simplest yet most effective tools for connecting communities, amplifying trusted information, and driving meaningful change.

So here’s a question to mark the hashtag’s 18th birthday: What hashtag has shaped you the most — whether it made you laugh, taught you something new, or gave you a sense of belonging?

#HCSM

Getting Health Messages Shared: What Really Works on Instagram

Posted on August 17, 2025August 17, 2025 by Editor

Instagram has evolved far beyond being a hub for fashion, food, and lifestyle brands. With more than 2 billion monthly users, it has become one of the most potent platforms for storytelling, education, and awareness-building. For healthcare communicators, that reach is impossible to ignore.

What makes Instagram especially effective is its ability to translate complex or sensitive health information into visual, accessible, and emotionally resonant content. Reels, carousels, and infographics allow you to distil big ideas into bite-sized, shareable moments. The platform also connects directly with younger demographics — Millennials and Gen Z — who are less likely to seek health information through traditional media or institutional websites.

But here’s the critical insight: shares matter more than likes.

A like signals agreement.
A comment shows engagement.
But a share extends your reach into entirely new networks — multiplying visibility and influence far beyond your existing followers.

For health messages — where the goal is often awareness, education, or behaviour change — shares are the ultimate form of amplification.

So, what makes people hit the share button? Let’s look at five proven types of content that consistently get shared.

1. Motivational or Inspirational Content

Why it works: Inspiration is universal. People share motivational content because it makes them feel uplifted, and they want others to feel the same.

Healthcare examples

A resilience story highlighting a patient’s recovery journey (with consent and sensitivity).
A reel showcasing the dedication of frontline staff during a public health campaign.
A quote graphic emphasising the importance of small, daily habits for long-term health.

Tip: Keep it authentic. Forced positivity rings hollow, but real, human stories resonate deeply. When possible, focus on lessons learned or a hopeful outcome, not just glossy “success.”