Social Media – Page 2 – Health Care Social Media

Monday Morning Cool Tool: StoryArt

Posted on July 21, 2025 by Editor

This week I’m recommending StoryArt, a freemium app for more creative Instagram Stories and Reels.

StoryArt is an Instagram story editor app that offers over 3,000 customizable collage and animated story templates for Instagram Stories and Reels. In addition, you can access 500+ post templates for feed posts and 500+ highlight cover templates to beautify your profile.

The app is free but if you want access to extra tools, filters, and layouts, there is a monthly fee of $2.99 or a full-year subscription for $9.99.

StoryArt is available for both iOS and Android.

#HCSM

A Strategic Guide to Instagram Stories for Healthcare Communicators in 2025

Posted on June 12, 2025June 12, 2025 by Editor

Instagram Stories aren’t just a social feature; they’re a communication channel with real strategic value. For healthcare communicators, this format is a versatile tool that can carry everything from urgent health updates to nuanced patient education.

Stories allow you to connect in ways that are immediate, visual, and personal. The question is no longer whether to use Instagram Stories—it’s how to use them well.

Why Stories Still Matter in Healthcare

Stories aren’t like regular posts. They disappear after 24 hours, but their impact can last far longer. They’re direct, sequential, and immersive—perfect for walking someone through a quick tip, showing what happens behind the scenes, or debunking a common myth.

Done well, Stories can turn passive viewers into active participants: clicking links to book a screening, watching a tutorial on inhaler technique, or submitting a question to a specialist. That kind of engagement is hard to come by—and it’s worth building for.

From Swipe to Substance: Making the Most of the Format

The Stories format is fast, but that doesn’t mean your strategy should be rushed. Success comes from combining thoughtful design with genuine purpose.

Here’s how to approach it:

Keep it clean: Avoid cramming too much into one slide. One idea per frame works best. Use icons, colour cues, and simple language to guide people through your message, whether it’s a flu vaccine update or a healthy eating tip.
Put a face to the facts: Audiences respond more positively to real people. A brief clip of a nurse explaining when to go to urgent care, or a physiotherapist demonstrating a stretch, does more for credibility than any stock image ever could.
Be consistent, not flashy: Templates and visual identity matter, but don’t get lost in the aesthetics. What matters most is clarity, tone, and rhythm. Use the same fonts, colours, and voice across Stories to build trust and recognition over time.

Formats That Work: Proven Story Structures for Healthcare

There’s no one-size-fits-all formula, but some formats lend themselves naturally to healthcare communication. Here are a few to start with:

Quick Series: Break a larger message into smaller chunks. For example, “3 ways to support someone with epilepsy” could run across three slides—each one focused, clear, and actionable.
Myth vs Fact: Tackle misinformation head-on. Start with a bold claim on Slide 1 (“You can’t exercise if you have a heart condition”), then swipe to the evidence-based clarification with a trusted source.
Behind the Scenes: Show your human side. A look inside a vaccination centre, an introduction to a midwife team, or a day-in-the-life view from a community health worker builds transparency and warmth.
Call to Action: Don’t forget to guide your audience. Whether it’s “Swipe up to check symptoms,” “Tap here to book,” or “Share with someone who needs this,” make your ask clear and easy to follow.

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Monday Morning Cool Tool: Snappa

Posted on April 28, 2025April 28, 2025 by Editor

This week’s cool tool recommendation is Snappa – a cloud-based graphic design tool.

Snappa is a user-friendly graphic design tool, particularly well-suited for those who need to quickly create visuals without a steep learning curve or expensive software.

Key Features

Extensive Library of Templates: Offers thousands of pre-designed templates for various purposes (social media posts, blog graphics, ads, etc.) that are customizable.
Vast Stock Photo & Graphics Library: Provides access to millions of royalty-free, high-definition photos and a wide selection of graphics, icons, and vectors.
Text Editor: Allows users to add and customize text with a variety of fonts, sizes, colors, and effects.
Image Editor: Includes basic image editing tools like cropping, resizing, flipping, rotating, and adjusting brightness/contrast.
Background Remover: A one-click tool to remove backgrounds from images.
Image Resizer: Makes it easy to resize graphics for different social media platforms with pre-set dimensions.
Custom Font Uploads: Paid plans allow users to upload their own brand fonts for consistency.
Social Media Integrations: Offers direct integration with platforms like Buffer for easy scheduling and publishing (on paid plans).
Team Collaboration: Team plans allow multiple users to collaborate on designs.
Brand Kit: Enables users to save brand colors and logos for easy access.

Pricing:

Snappa offers different pricing tiers, including a free plan with limitations:

Free Plan: Typically includes access to all templates and the stock photo library but limits the number of downloads per month (usually 3) and the number of connected social accounts. It’s generally for single users.
Pro Plan: A paid plan for individuals, usually offered at a monthly or annual fee, that unlocks unlimited downloads, social media integrations, custom font uploads, background removal, and more.
Team Plan: Aimed at teams, offering the same features as the Pro plan but for multiple users (typically up to 5 on the standard team plan), often with collaboration features.

Cool Tool

Monday Morning Cool Tool: Filmora

Posted on April 14, 2025April 14, 2025 by Editor

This week’s cool tool recommendation is Filmora a user-friendly video editing tool.

Filmora offers a balance of powerful features and an intuitive interface, making it accessible for those new to video editing while still providing tools for more creative projects.

Key Features

Filmora boasts a wide array of features, including:

Basic Editing: Trimming, cutting, splitting, merging, rotating, and adjusting video speed.
Visual Effects: A large library of filters, transitions, titles, and motion elements.
Audio Editing: Tools for adjusting audio levels, adding background music, recording voiceovers, and noise reduction.
Colour Correction and Grading: Options for adjusting colour balance, applying LUTs, and enhancing the visual look of videos.
Text and Titles: Customisable text and title templates, including animated options.
Motion Tracking: The ability to track objects within a video and apply effects or elements that follow their movement.
Green Screen (Chroma Key): Tools for removing and replacing backgrounds.
Screen Recording: The ability to record your computer screen.
AI-Powered Features: Recent versions include AI tools like:
- AI Text-Based Editing: Editing video by manipulating its transcription.
- AI Music Generator: Creating royalty-free background music.
- AI Portrait Cutout: Removing video backgrounds.
- AI Smart Masking: Automatically creating masks around objects.
- AI Audio Denoise: Reducing background noise in audio.
- AI Voice Enhancer: Improving vocal clarity.
- AI Smart Cut: Identifying and clipping interesting moments.
- AI Smart Short Clips: Creating short clips for social media.
- AI Image to Video: Turning still images into moving videos.
- AI Sound Effect Generator: Creating custom sound effects from text prompts.
- AI Voice Cloning: Creating an AI voice clone.
- AI Translation & Lip Sync: Translating speech and syncing it to lip movements.
Templates and Assets: Built-in templates, royalty-free music, sound effects, and the ability to access more through the Filmora Effects Store.
Social Media Integration: Features designed for creating content for platforms like YouTube, TikTok, and Instagram, including auto-reframe tools.

Pricing

Filmora offers a free version that gives you access to basic editing tasks and access to a selection of built-in filters, transitions, titles, and motion elements. It’s a great way to try out the software, learn its interface; however, the watermark on exported videos makes it unsuitable for projects where a professional, unbranded output is necessary. To remove the watermark and access the full range of features and assets, you would need to purchase a paid subscription or a perpetual license.

Cool Tool

Monday Morning Cool Tool: Flux AI

Posted on April 7, 2025 by Editor

This week’s cool tool recommendation is Flux AI, a web-based image and video tool.

Key Features and Capabilities

Flux AI Image Generator
- This tool allows users to generate images from textual descriptions. Users can input a prompt, and the AI will produce corresponding visuals, offering a powerful way to bring creative ideas to life.
- It also supports image-to-image generation, enabling users to modify and transform existing images.
Flux AI Video Generator
- Moving beyond static images, Flux AI extends its capabilities to video creation. Users can generate dynamic videos from text prompts or images, opening up new possibilities for video content production.
Free Tools
- Flux AI provides a suite of free tools that enhance the content creation process:
  - Image-to-Prompt Generator: This tool helps users refine their prompts by analyzing existing images and suggesting relevant keywords.
  - Image Upscaler: Users can improve the resolution and quality of their images with the upscaler tool.
  - Image Converter: The platform facilitates seamless image format conversions.

Free: New users get 40 credits, and daily check-ins provide 20 credits. This plan includes 5 daily prompt generations and 5 daily image-to-prompt conversions.