Analyst firm Gartner said that although numerous organisations have achieved social media success, failure rates are “very high” because leaders and managers expect the functionality of social technologies alone to deliver results.
“But no social technology is great enough to save efforts that ignore or omit the fundamental principles of mass collaboration.
When these efforts are omitted, people don’t view the social media environment as a place for them to meaningfully collaborate, and so adoption never really takes hold”
The new K.I.S.S.:
Keep It Social, Stupid
See on www.ashdowngroup.com