The temptation with social media can be to jump on the bandwagon and establish a presence on every platform – but some platforms match your goals better than others. Here is a useful infographic on choosing the most effective social media tools to fit your healthcare goals. From patient education to physician support and increasing the visibility of your website choosing the correct platform will enhance your marketing and outreach efforts.
Reblogged this on Social Sherpa and commented:
It’s always important to clearly define the goals and audiences of our social channels. Each one has it’s own considerations, caveats, and benefits.