infographic – Health Care Social Media

How To Handle Comments On Social Media [Infographic]

Posted on September 9, 2018September 17, 2018 by Editor

Salesforce do super infographics – here’s one on handling different types of comments on social media.

First up, a flow-chart for dealing with positive, negative or neutral comments.

Source: Jeff Bullas

Positive and neutral comments are easily dealt with, but negative comments require a considered approach. If it’s a genuine complaint, acknowledge the complaint, but move it to private communication as quickly as possible.

Trolls are more challenging. Received wisdom is don’t feed the trolls. Ignore them, but do not attract their attention further by deleting their comment – this only fuels their fire. However, it’s perfectly ok to remove offensive or spam comments, and comments with legal or criminal implications should be reported to the relevant authorities.

Finally, some general advice. You should always personalise your interactions online. Reach out to and engage with your followers regularly.

#HCSM, Infographics

The 11 Most Common Website SEO Issues [Infographic]

Posted on August 31, 2018December 1, 2018 by Editor

SEO (the acronym stands for Search Engine Optimization) is the process of getting traffic from “organic” listings on search engines in order to improve your website’s search engine ranking.

Did you know that 39% of total global web traffic comes from search, with Google receiving over 63,000 searches per second on any given day?

But 75% of users never click past the first page of search results.

In this infographic, you can see at a glance some of the most common on-site SEO issues, with duplicate content being the worst offender.

Want to optimize your website? Check out these tools.

#HCSM, Infographics, Twitter

12 Twitter Stats To Get More Conversions

Posted on June 2, 2018June 2, 2018 by Editor

Tweeting for the sake of tweeting won’t drive conversions for your brand.

You need a plan at the outset and you need to continually monitor, measure and evaluate your performance day-by-day. Backed up by some science in the form of statistics, this infographic offers twelve tips to help you drive your Twitter marketing forward.

#HCSM, Infographics, Twitter

What makes the perfect Tweet? (Infographic)

Posted on August 9, 2016August 12, 2016 by Editor

What makes the perfect Tweet?

SocialBro and Hubspot delved into the science of Twitter to come up with some answers shared in this infographic.

You might also like: 9 Science-Backed Tips to Double Your Twitter Engagement

Infographics

SXSW15: Key Healthtech Trends (Infographic)

Posted on March 28, 2015 by Editor

South by Southwest 2015 is over, but the predictions continue. Nice to see those predictions brought together in this infographic from Philips, which explores the main themes and takeaways from the event.

Infographics, Twitter

Hashtag 101 (Infographic)

Posted on February 21, 2015February 21, 2015 by Editor

Social media marketer, Peg Fitzpatrick, calls hashtags “the glue that holds social conversations and ideas together”. I love her description and Peg has many helpful tips on using hashtags on her website. If you are new to social media, it may be helpful to first take a look at this infographic to learn the basics of hashtagging.

Infographics

Social Media Flowchart: Where To Post On Line

Posted on February 15, 2015February 15, 2015 by Editor

Not all social media platforms are created equal. It’s something I teach all the time in my workshops. Each has their own audience, tone, and language. When you create a piece of content, knowing how to pitch it just right for each platform is a skill that comes with time. Today I came across this infographic on where to share different types of content. While it’s tongue-in-cheek, it’s certainly worth a look.