This week I’m recommending Infogram, a free infographic and data visualization tool.
Infogram allows users to create interactive charts, maps, infographics, and other types of data visualizations using a simple drag-and-drop interface.
Those who are familiar with Excel can easily create charts with this feature. Infogram’s infographics are also mobile-friendly, making them easier to view and interact with on smaller screens.
The Basic plan from Infogram is intended only for non-commercial use, and certain restrictions apply. Basic plan users have access to 37 chart templates and can create up to 10 three-page projects. The Basic plan does not allow users to remove Infogram’s branding.
Infogram’s Business plan is intended for commercial use and includes additional features, such as the ability to remove Infogram’s branding and add your own. Users of the Business plan also have access to a wider range of chart templates and can create unlimited projects.
Nonprofits and educational organizations are offered a discounted price, making Infogram a cost-effective solution for communicating data and messages through visuals.
Salesforce do super infographics – here’s one on handling different types of comments on social media.
First up, a flow-chart for dealing with positive, negative or neutral comments.
Source: Jeff Bullas
Positive and neutral comments are easily dealt with, but negative comments require a considered approach. If it’s a genuine complaint, acknowledge the complaint, but move it to private communication as quickly as possible.
Trolls are more challenging. Received wisdom is don’t feed the trolls. Ignore them, but do not attract their attention further by deleting their comment – this only fuels their fire. However, it’s perfectly ok to remove offensive or spam comments, and comments with legal or criminal implications should be reported to the relevant authorities.
Finally, some general advice. You should always personalise your interactions online. Reach out to and engage with your followers regularly.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is infographic maker Piktochart .
Infographicsare great for getting your content shared but many people are put off by the thought that you have to hire a graphic designer to create them. The good news is you don’t have to be a designer nor spend a lot of money to create them. Use a tool such as Piktochart to create engaging infographics. Choose a template and then customize it with text, fonts, and colors.
This week’s cool tool recommendation is Freerange which provides free high res stock photos for commercial and non-commercial use.
The photos either come directly from in-house photographers and archives or they are contributed by a growing community of photographers. Images provided directly (in-house) by Freerange Stock originate one of two ways. They are either digitally photographed on Canon DSLR cameras or they are a high resolution (4000 dpi) Nikon scan of an original 35mm slide. Once the image is acquired, the photo is sharpened, color corrected, cropped and keyworded. Some images are manipulated in Photoshop to make them more effective. Then the original is archived and a 2400×1600 version is optimized and output, then posted on the live site.
It’s certainly one of the best sources of stock photos I’ve come across – and it’s free! Try it today.
Tweeting for the sake of tweeting won’t drive conversions for your brand.
You need a plan at the outset and you need to continually monitor, measure and evaluate your performance day-by-day. Backed up by some science in the form of statistics, this infographic offers twelve tips to help you drive your Twitter marketing forward.
South by Southwest 2015 is over, but the predictions continue. Nice to see those predictions brought together in this infographic from Philips, which explores the main themes and takeaways from the event.
Social media marketer, Peg Fitzpatrick, calls hashtags “the glue that holds social conversations and ideas together”. I love her description and Peg has many helpful tips on using hashtags on her website. If you are new to social media, it may be helpful to first take a look at this infographic to learn the basics of hashtagging.