SEO (the acronym stands for Search Engine Optimization) is the process of getting traffic from “organic” listings on search engines in order to improve your website’s search engine ranking.
Did you know that 39% of total global web traffic comes from search, with Google receiving over 63,000 searches per second on any given day?
But 75% of users never click past the first page of search results.
In this infographic, you can see at a glance some of the most common on-site SEO issues, with duplicate content being the worst offender.
Salesforce do super infographics – here’s one on handling different types of comments on social media.
First up, a flow-chart for dealing with positive, negative or neutral comments.
Source: Jeff Bullas
Positive and neutral comments are easily dealt with, but negative comments require a considered approach. If it’s a genuine complaint, acknowledge the complaint, but move it to private communication as quickly as possible.
Trolls are more challenging. Received wisdom is don’t feed the trolls. Ignore them, but do not attract their attention further by deleting their comment – this only fuels their fire. However, it’s perfectly ok to remove offensive or spam comments, and comments with legal or criminal implications should be reported to the relevant authorities.
Finally, some general advice. You should always personalise your interactions online. Reach out to and engage with your followers regularly.
How Should You Handle Trolls On Social Media?
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is infographic maker Piktochart .
Infographics are great for getting your content shared but many people are put off by the thought that you have to hire a graphic designer to create them. The good news is you don’t have to be a designer nor spend a lot of money to create them. Use a tool such as Piktochart to create engaging infographics. Choose a template and then customize it with text, fonts, and colors.
Try it for yourself at https://piktochart.com
You might also like to read: How To Create A Healthcare Infographic
From pre-screening potential doctors to keeping tabs on their exercise regimes – today’s patient is online and engaged.
Learn more about today’s always-on, always-connected ePatient in this infographic.
This week’s cool tool recommendation is Freerange which provides free high res stock photos for commercial and non-commercial use.
The photos either come directly from in-house photographers and archives or they are contributed by a growing community of photographers. Images provided directly (in-house) by Freerange Stock originate one of two ways. They are either digitally photographed on Canon DSLR cameras or they are a high resolution (4000 dpi) Nikon scan of an original 35mm slide. Once the image is acquired, the photo is sharpened, color corrected, cropped and keyworded. Some images are manipulated in Photoshop to make them more effective. Then the original is archived and a 2400×1600 version is optimized and output, then posted on the live site.
It’s certainly one of the best sources of stock photos I’ve come across – and it’s free! Try it today.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Infogram, a free infographic and data visualization tool.
Infogram’s Basic (free) plan is intended only for non-commercial use, such as personal projects, blogs and presentations, within the limits of fair use. Its Business plan allows you to remove Infogram’s branding and add your own logo (it offers a reduced price for nonprofit and educational organizations.) The Basic plan includes 37 chart templates and allows users to generate up to 10 three-page projects based on their data.
Visit https://infogram.com and try it for yourself.
Tweeting for the sake of tweeting won’t drive conversions for your brand.
You need a plan at the outset and you need to continually monitor, measure and evaluate your performance day-by-day. Backed up by some science in the form of statistics, this infographic offers twelve tips to help you drive your Twitter marketing forward.
What makes the perfect Tweet?
SocialBro and Hubspot delved into the science of Twitter to come up with some answers shared in this infographic.
You might also like: 9 Science-Backed Tips to Double Your Twitter Engagement
South by Southwest 2015 is over, but the predictions continue. Nice to see those predictions brought together in this infographic from Philips, which explores the main themes and takeaways from the event.
Social media marketer, Peg Fitzpatrick, calls hashtags “the glue that holds social conversations and ideas together”. I love her description and Peg has many helpful tips on using hashtags on her website. If you are new to social media, it may be helpful to first take a look at this infographic to learn the basics of hashtagging.