Not all social media platforms are created equal. It’s something I teach all the time in my workshops. Each has their own audience, tone, and language. When you create a piece of content, knowing how to pitch it just right for each platform is a skill that comes with time. Today I came across this infographic on where to share different types of content. While it’s tongue-in-cheek, it’s certainly worth a look.
As health care organizations transition to more patient-centred care and anticipate a future that puts more decision-making power in consumers’ hands, how can health care consumers’ perspectives on care; their attitudes and behaviours be understood?
Deloitte’s Survey of U.S. Health Care Consumers* has identified six distinct consumer segments that navigate the system in very different ways.
* Visit http://www.deloitte.com/us/2012consumerism to read the entire survey and the survey methodology.
Although most undergraduate medical students are digital natives, well versed in social media, their activities can sometimes work against them when it comes to using new media to create and maintain a professional profile. This infographic outlines how to make your social media activity work for you, not against you.
Nice infographic from Dr Bertalan Meskó from his Guide To The Future Of Medicine ebook.
A Digital Doctor survey commissioned by ZocDoc reveals which social media tools digitally savvy doctors are using.
The Top 3 social media platforms used by doctors in the survey were:
I am surprised to see no mention of Twitter in the top 3, particularly as I have collated a list of over 600 doctors who are active on the platform.
Interesting to note that 65 percent of physicians who said they have a social media presence are aged 55 to 75.
I am looking forward to seeing how this data shapes up in the coming year.
I am normally not a big fan of the word “rules” when it comes to social media, but if you want to be successful on social media and achieve results, you need to follow some basic guidelines. So, whether you call them rules, tips or guides, this infographic has some solid advice for those of you who wish to make social media part of your healthcare marketing.