Welcome to this week’s social media quick tip. This week I want to show you how to track hashtags on Twitter
Hashtags are a useful way to find others who share your interest in similar topics, but did you know that you can do so much more with them? Analysis of hashtag data allows you to track, measure, manage and grow your social strategy.
3 Reasons You Should Track Hashtags
- Connect with existing conversations and people who are tweeting about your topics of interest. With this data, you can identify current trends and key influencers.
- Use hashtag analysis to measure and extend your social media reach.
- Create more effective campaigns by measuring the level of interest, sentiment (“positive”, “negative”, or “neutral” attitudes), key demographics and influencers of your campaign. Use the findings to plan future campaigns.
Which Tools Should You Use?
Twitter’s own native search can be a good starting point to track a hashtag — particularly if you make use of Twitter’s advanced search parameters.
Apart from Twitter’s own search facility, there are a number of hashtag analysis tools at different price points. Most will allow you to try out a limited search for free, but for more detailed results, you will need to sign up to use the paid features. Here are three free tools for you to try straight away.
Social Searcher allows you to monitor all public social mentions of your company, brand, product, or service in one easy to use dashboard.
Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.
Here’s to your social media success!