As a social media consultant, I work with clients strategically to help them develop a marketing plan which is aligned to their business objectives.
I set up social media accounts for them or optimize the accounts they already have.
I provide them with a social media playbook which includes guidelines, branded templates, content calendars and everything else they may need to keep their social media marketing on track.
And then my job is done. I say goodbye and move on to the next client.
Except I never really say goodbye.
I keep an eye on their progress from a distance. I share their content to my own feeds and I am always a phone call or an e-mail away when they need my help again.
I really care about my clients and I can’t help but feel disheartened when I see all the effort they initially put into setting up their social accounts fizzle out.
As they post less and less I watch as their social media activity dwindles away bit by bit.
When I ask why they often tell me they simply don’t have the time to maintain an active presence and hiring someone to do their social media marketing full-time is beyond their budget right now.
So for those clients, I have devised a 10-Minute-A-Day Social Media Plan to deal with their overwhelm. You can download the plan here.
Below you’ll find 6 simple actions taken from that plan that you can do to keep your social media channels updated every day.
1. Check Out What’s Trending
Take a quick look at trending hashtags with tools like Twitonomy to see if you can add your perspective to a trending conversation.
Recommended Reading: 3 Reasons You Should Track Hashtags — And 3 Tools You Should Use
2. Share A Curated Item
Curation helps you provide your audience with relevant, high-quality information on a regular basis without sacrificing your time and resource. Use a tool like Quuu to collect curated content to share with your audience.
Recommended Reading: 10 Golden Rules of Content Curation
3. Whip Up A Quick Graphic
Create a quick graphic to accompany your social media updates using a tool like Adobe Spark or Canva. These graphics creation tools are so quick and easy — you’ll be amazed at what you can do in a couple of minutes with them. To save more time, create pre-made branded templates upfront and then just drag and drop your images into these templates.
Recommended Reading: How To Create Professional Graphics — Even If You’re Not a Graphic Designer
4. Retweet Your Own Tweets
Though I’d be wary of over-doing this strategy (from a narcissistic viewpoint) it appears that you can increase your exposure by liking and re-tweeting your own content. This is because Twitter uses Likes and re-tweets as indicators of popularity in the algorithm.
5. Reshare Your Best Twitter Content
To find your best content, check your Twitter analytics which can be accessed from your Twitter profile. Then use a tool like Hootsuite to share your content at optimal times. The Buffer Browser Extension makes sharing content even quicker and easier. It allows you to open the composer on any web page and add posts right to your Queue, without having to go back to your dashboard.
6. Automate Social Media With IFFTT
I’m not a big fan of automating social media activity but used well, it is a boon to time-pressed social media marketers. The key to making it work is to spend time creating genuine, engaging content, and then maximizing its performance through the strategic use of automation tools. IFTTT (an acronym for If This, Then That) allows you to sync up multiple apps so that when a certain activity happens, it kicks off a separate activity in another app. I use IFTTT to add my tweets to a Google Spreadsheet to create a Twitter Bank of tweets to draw on.
Towrap up — the 10-Minute-A-Day Social Media Plan is by no means a strategic plan. Rather it’s a tactical plan to get a handle on social media when you feel overwhelmed and pressed for time.
Following the plan ensures that social media becomes a daily habit. You won’t get everything done in ten minutes, but that’s OK. The important thing is that you will get something done and that adds up each week.
Before you know it you will be able to look back at the end of a month and see how much you have scaled your activity just by spending ten minutes a day doing one or two things.
You will then be well on your way to mastering social media overwhelm. In the immortal words of Zig Ziglar:
You don’t have to be great to start; but you have to start to be great!