Welcome to this week’s quick social media tip. Today I invite you to think about how you can add more long-form content to your content marketing strategy.
It seems ironic, but even with the popularity of video and expiring content, there also exists an appetite for longer, more in-depth content.
serpIQ did a study of the average length of the content in the top 10 results of search queries. The company found that the top-rated posts usually were over 2,000 words.
Long-form content also gives you an SEO edge. Put simply, search engines are built to serve people the best content, from credible sources, that answers users’ questions. Google has made it explicitly clear that it now prioritizes longer, informative posts over short ones that exist only to sell a product.
Try writing posts that are 1000 to 2000 plus words. Make them a resource type post that people will want to link to when they are writing their posts.
This tactic is no short-cut to success. To write a comprehensive, long-form piece of content with practical application that people want to share and link to takes a lot of research and time.
You won’t write this sort of content every day, but if you plan to make 2020 the year you will produce just one piece of stand-out content, I promise you will look back at the end of the year and feel you’ve really achieved something worth the effort.
Here’s to your social media success!
Health Care Social Media 