Monday Morning Cool Tool: Filmora

This week’s cool tool recommendation is Filmora a user-friendly video editing tool.

Filmora offers a balance of powerful features and an intuitive interface, making it accessible for those new to video editing while still providing tools for more creative projects.

Key Features

Filmora boasts a wide array of features, including:

• Basic Editing: Trimming, cutting, splitting, merging, rotating, and adjusting video speed.
• Visual Effects: A large library of filters, transitions, titles, and motion elements.
• Audio Editing: Tools for adjusting audio levels, adding background music, recording voiceovers, and noise reduction.
• Colour Correction and Grading: Options for adjusting colour balance, applying LUTs, and enhancing the visual look of videos.
• Text and Titles: Customisable text and title templates, including animated options.
• Motion Tracking: The ability to track objects within a video and apply effects or elements that follow their movement.
• Green Screen (Chroma Key): Tools for removing and replacing backgrounds.
• Screen Recording: The ability to record your computer screen.
• AI-Powered Features: Recent versions include AI tools like:
  • AI Text-Based Editing: Editing video by manipulating its transcription.
  • AI Music Generator: Creating royalty-free background music.
  • AI Portrait Cutout: Removing video backgrounds.
  • AI Smart Masking: Automatically creating masks around objects.
  • AI Audio Denoise: Reducing background noise in audio.
  • AI Voice Enhancer: Improving vocal clarity.
  • AI Smart Cut: Identifying and clipping interesting moments.
  • AI Smart Short Clips: Creating short clips for social media.
  • AI Image to Video: Turning still images into moving videos.
  • AI Sound Effect Generator: Creating custom sound effects from text prompts.
  • AI Voice Cloning: Creating an AI voice clone.
  • AI Translation & Lip Sync: Translating speech and syncing it to lip movements.
• Templates and Assets: Built-in templates, royalty-free music, sound effects, and the ability to access more through the Filmora Effects Store.
• Social Media Integration: Features designed for creating content for platforms like YouTube, TikTok, and Instagram, including auto-reframe tools.

Pricing

Filmora offers a free version that gives you access to basic editing tasks and access to a selection of built-in filters, transitions, titles, and motion elements. It’s a great way to try out the software, learn its interface; however, the watermark on exported videos makes it unsuitable for projects where a professional, unbranded output is necessary. To remove the watermark and access the full range of features and assets, you would need to purchase a paid subscription or a perpetual license.