Compared to other industries, the medical profession has been late in recognizing the many benefits of social media. In the past few years, it has entered into an uneasy relationship with the new medium.
Source: www.onclive.com
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I’ve been fascinated with the rise of physician-only online communities for some time. The rise of the “digital physician” has significant implications for physician marketing and physician relations. It is a trend worth following. Today, approximately 1/3 of all physicians in the U.S. belong to a physician-only online social network.
One of the leading physician social networks is Sermo. Earlier this week Sermo’s PR team contacted me to share their latest news – the development of four new Social Hubs joining the current six specialties for Multiple Sclerosis, Oncology, Diabetes, Cardiology, Obesity, and Infectious Diseases. Each Social Hub is led by a group of more than 40 SERMO users that generate discussion topics and create authoring polls for members. They provide users with a platform for learning and a forum for professional networking and development. (SERMO is a physicians-only social network with over 270,000 U.S. physician members. It competes with…
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On the Samaritans website, in a recent ‘update’ on Samaritans Radar, they note:
“We understand that there are some people who use Twitter as a broadcast platform to followers they don’t know personally, and others who use Twitter to communicate with friends. Samaritans Radar is aimed particularly at Twitter users who are more likely to use Twitter to keep in touch with friends and people they know.”
So the people behind Samaritans Radar – and I don’t believe for a moment that this is the Samaritans as a whole – think that there are basically two modes of usage of Twitter: broadcasting information to people you don’t know, and communicating with friends. Now I’m a pretty prolific Twitter user – I’m closing in on 150,000 tweets – but I would say that even now I’ve only scratched the surface of the possible uses of Twitter, and the possible ways to…
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An important and challenging part of living with cancer relates to the repeated visits to the hospital. Since how patients cope between these post-diagnostic visits depends partly on the information and support received from their physician during the visits, it is important to make the most of them. Recent findings reinforce the importance of training not only the health care professionals in communication skills, but providing patients with support in communication as well. Delivering such supportive interventions online can have potential benefits in terms of accessibility, cost-effectiveness, and ability to tailor information to personal needs. However, problems with attrition (dropout, non-usage) during the test phase and poor uptake after implementation are frequently reported. The marginal level of engagement of the patient as end user seems to play a role in this. Therefore, recent research suggests integrating theory-based development methods with methods that promote involvement of the patient at an early stage. This paper describes a participatory protocol, used to let patients guide a theory-informed development process.
Source: www.researchprotocols.org
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Exploring digital health trends
Source: www.slideshare.net
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What in the Health Is Public Health: Treatment vs. Prevention from UCLA Fielding SPH on Vimeo.
Video is powerful in getting across health messages. Here’s a public health video I came across recently which is a great example of this.
Transparency; recruitment; information sharing; advocacy; learning; support.
In short, pretty much everything has changed — and there’s both good and bad, from multiple, and often highly challenging perspectives.
Source: www.raredr.com
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Increase in social media adoption by both patients and physicians is beginning to catch the attention of market leaders within the pharmaceutical industry.
While there is undoubtedly greater interest in utilizing social media capabilities, many pharmaceutical manufacturers are struggling to understand how social media activities support their core business goals.
There is one primary consideration when structuring your approach to social media:Integration
Social media should not be considered a stand-along strategy, but rather be used to enhance and support existing business objectives. All social media activities should be tied directly to strategic goals that impact key initiatives for your organization.
While it can be difficult to identify where to direct your social efforts, consider focusing on support for existing business goals with an engagement, education or analysis component.
Many pharmaceutical companies have significant offline initiatives focused around Risk and Drug Safety, Adherence, New Product Launch and Patient Education. What these objectives lack is the social media support necessary to reach key audiences and provide closed loop assistance to reach critical goals. Consider the following social activities for more complete support:
Risk and Drug Safety: Support existing goals by implementing monitoring processes for early detection of adverse events and legal threats, and providing a convenient online outlet for drug safety reporting and supportAdherence: Enhance goals to improve patient outcomes and expand market share with social listening to identify adherence barriers, live online coaching and digital reminder program enrollmentNew Product Launch: Provide pre-launch analysis to deliver more targeted promotion, better understand patient needs and identify key social influencersPatient Education: Boost initiatives for chronic condition support by adding social education resources and live support through preferred channels to enhance patient satisfaction
Source: www.telerx.com
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Whenever I speak about social media, much of it has to do with Twitter.
Source: www.kevinmd.com
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Health Care Social Media 