Articles

Here’s a new batch of physician videos from my client, Signature Healthcare. I can’t stress enough how important I think it is that we give patients the opportunity to meet physicians online through video. The traditional physician finder is not helpful and is outdated. We have the capability to make a meaningful introduction between physician and patient (or family member) using short, well crafted videos. Check out the sampling of introductory videos below. These are people who aren’t comfortable with video but we do our best to make it a positive experience and to portray them in the best possible light. (By they way, marketing your docs in this manner really helps with physician recruitment and retention.)




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A new survey shows that many consumers are willing to switch doctors in order to get access to medical data

A recent survey shows that a large number of US consumers (41 percent) are willing to switch doctors in order to get complete access to their medical records. And patient education and increased patient engagement is to blame for this. Doctors, although are not showing the same enthusiasm.

The survey covered over 9000 people in nine countries. Few key findings of the report are:

• Only About one-third (36 percent) of consumers have access to their EMR
• Amongst those who have, more than 57 percent have taken ownership of their medical records by self-tracking personal health information, including health history such as physical activity and health indicators such as blood pressure, weight etc.