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Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Unsplash

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Unsplash

Unsplash gives you access to a bank of 50,000+ free-to-use photos. All photos are licensed under Creative Commons Zero, “which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.”

Check it out at https://unsplash.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Morguefile

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Morguefile.

Morguefile is a free photo archive “for creatives, by creatives.” Founded in the early Internet days of 1996, the site was created to serve as a free image exchange for creative professionals and teachers to use in their work. This same mission remains true today and all photos found in the Morguefile archive are free for you to download and re-use in your work, be it commercial or not. The photos have been contributed by a wide range of creatives from around the world, ranging from amateur photo hobbyists to professionals.

Check it out at https://morguefile.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Stockvault

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Stockvault.

Stockvault is a free stock photo community where photographers and artists can share their own photos and artwork. It hosts over 35,000 royalty-free images, pictures and illustrations and also has a large collection of free textures ranging from grunge, dirt, paint, rock, plastic, wood and liquid to metallic and rusty surfaces and backgrounds.

Check it out at http://www.stockvault.net

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Rawpixel

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Rawpixel.

Rawpixel prides itself on having the most diverse collection of stock photos on the web. It wants to change the face of stock photography by creating design resources that reflect today’s society as it really is. To this end it has started the (one) world face project with the ultimate goal of photographing people from every nation in the world.

Check it out at https://www.rawpixel.com

Posted in #HCSM

7 Social Media Marketing Trends To Prepare For In 2018 [Infographic]

It’s the start of a new year and for social media marketers that means looking ahead to the trends that will impact on our work over the next 12 months.

As the close of 2017 drew nearer, social media marketing experts gazed into their crystal balls to see what’s coming down the line in 2018. So which of their predictions should we set our sights on? I’ve put together this list of the top predictions from around the web to help you keep your finger on the pulse of the trends which will shape the social media landscape. Take some time to look at your existing marketing strategies, and see which ones could benefit from (or be negatively affected by) these coming trends.

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For more trends and predictions click here.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Magic Eraser

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is image editing app Magic Eraser.

There’s no need to open Photoshop as this app lets you cut out and save transparent images for use in logos, keynote presentations, documents, image editors, etc.
Remove the background of any picture with just a few taps and save as PNG or JPG. Just touch where you want to remove, and the “Magic Wand” function removes the area of similar color automatically.

Magic Eraser is available for free for iOS.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: A Color Story

Summer-Day-1-1200x800.jpgI love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is image editing app  A Color Story.

The app lets you choose from a large selection of filters to make your photos stand out. Instead of filtering your photos to look all the same, A Color Story filters aim to enhance the color you’ve chosen in your composition. Bright whites, rich color, and clean adjustments.

One very helpful feature of the app is that it lets you save your editing steps to reuse for future edits, which will save time when batch-editing photos.

A Color Story is available free for iOS and Android .

 

Posted in Cool Tool

Monday Morning Cool Tool: Page Analytics

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Page Analytics  a Google Chrome Extension.

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The Page Analytics Chrome Extension allows you to see how vistors interact with your web pages, including what they click and don’t click. You can use these insights to optimize your website layout, improve user experience, and increase conversions.

Click here to download the app.

Posted in Infographics

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature In Your Healthcare Marketing

Is Instagram part of your healthcare marketing strategy? Instagram – the image-sharing site owned by Facebook –  now reaches 800 million monthly active users and currently boasts 500 million daily active users.

Visual marketing was hotter than ever in 2017 and will only continue to grow in importance over the next few years. People connect more emotionally with images than text, and in an increasingly crowded digital landscape images can break through the online content clutter.

Visual content can be an incredibly powerful marketing tool – one that increases message association, brand awareness, and encourages engagement and shares.  Healthcare marketing has been slow to adopt Instagram, but if you are looking to increase digital engagement in 2018, it’s time to add the platform to your online marketing mix.

A new infographic by Salesforce shares some creative ideas to make the most of Instagram’s multiple-image posting feature.  Called a “carousel”, this feature lets you post up to 10 photos in a slideshow or an album and offers a host of possibilities to increase user engagement.

Here’s how it works:

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And now for some creative ways to use the feature:

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Click to view the full Salesforce infographic 

Posted in Cool Tool

Monday Morning Cool Tool: Foller.me

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Foller.Me a simple, yet effective tool to get insights about any public Twitter profile.

How It Works

Foller.me is a Twitter analytics application that gives you rich insights about any public Twitter profile. The tool gathers near real-time data about topics, mentions, hashtags, followers, location and more. It then analyzes the tweet’s contents and tells you about topics usage in form of “tag clouds” so that you can easily understand which words were the most popular. Here’s what my tag cloud looks like:

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Foller.me is a free tool – visit https://foller.me to try it for yourself today.