Category: Infographics

Posted in #HCSM, Infographics

Let’s Get Visual With Social Media

Posted on by Editor

I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015.  The continuing growth in highly visual platforms, such as Pinterest and Instagram confirm how incorporating visual content into your social media strategy is a must. Not only do these platforms drive more traffic and shares, research has shown that tweets and Facebook posts with images encourage more engagement.

So how do you create images that will engage your followers? Here’s a useful infographic from Hubspot which shows you how and where to focus your efforts when it comes to a visual social media strategy.

 

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Posted in consumer, Infographics

Meet Today’s Health Care Consumer (Infographic)

Posted on by Editor

As health care organizations transition to more patient-centred care and anticipate a future that puts more decision-making power in consumers’ hands, how can health care consumers’ perspectives on care; their attitudes and behaviours be understood?

Deloitte’s Survey of U.S. Health Care Consumers* has identified six distinct consumer segments that navigate the system in very different ways.

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* Visit http://www.deloitte.com/us/2012consumerism to read the entire survey and the survey methodology.

Posted in Digital Health, Infographics

Healthcare Without Borders: How Millennials Are Reshaping Digital Health

Posted on by Editor

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US-based consumer collaboration agency, Communispace, has undertaken a study of Millennial healthcare values, and their report, “Healthcare Without Borders: How Millennials are Reshaping Health and Wellness” reveals what their finding means for digital health. The infographic above  illustrates some of the key findings from the report.

Posted in Infographics

Medical Students: Here’s How To Manage Social Media

Posted on by Editor

Although most undergraduate medical students are digital natives, well versed in social media, their activities can sometimes work against them when it comes to using new media to create and maintain a professional profile. This infographic outlines how to make your social media activity work for you, not against you.

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