Posted in #HCSM, Twitter

Twitter Adds Moments Analytics 

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Twitter has announced the launch of Moments analytics, a new tool which will show you a range of stats for each Moment you create, including ‘Opens’, ‘Unique opens’, ‘Likes’, ‘Shares’ and ‘Completion rate’.

Moments allows you to curate a series, or gallery, of tweets revolving around a particular theme, such as a developing news story or cultural meme. I’ve been a fan of the feature since Twitter unrolled it to all users late last year. However I seem to be in a minority of users. There just hasn’t been the uptake. This is a shame because I do think it has potential. Here’s an example of a recent Moments story I created:

There are some great tips on using Moments for your business in this post. Check them out and give Moments a fresh look.

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Posted in #HCSM, Twitter

Twitter To Relax 140-Character Limit

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Twitter is making a major shift in how it counts characters in Tweets, allowing tweets to become much expanded and relaxing its defining 140-character limit. Although no official announcement has been forthcoming, it’s been widely reported this week, that the microblogging site will soon stop counting photos and links as part of its limit for messages. Links currently take up to 23 characters of a tweet, reducing the space available to users when sharing online content.

When it launched in 2006, Twitter’s character limit was originally devised as a way of fitting tweets into the SMS character limit. so users could send and receive updates on their phone. Being able to condense thoughts and messages into 140 characters has become one of Twitter’s most defining features. When the suggestion was floated earlier this year that it might expand the limit to 10,000 characters limit, my heart sank. Limiting tweets to 140 characters  is a terrific way to hone your key messages. Twitter founder, Jack Dorsey once described the limit as a “beautiful constraint” that “inspires creativity and brevity”. It also means you can quickly scan through timeline tweets – imagine trying to do that when 10,000 character tweets start flooding in!  However, this new move is a welcome compromise in my opinion.  It allows for more flexibility without compromising the creativity and brevity many of us have come to value.

What do you think of this news? Do you welcome the expanded capacity to tweet more. 

Posted in SlideShare, Twitter

Stop Making These Twitter Mistakes

Mistakes are a natural outcome of trying something new. When you first start on Twitter, it may seem that there is a lot to learn, and the potential for mistakes while learning is high. I’d like to lessen that learning curve for you by sharing some common Twitter mistakes I see all the time – and not just with new tweeters! If you are a Twitter newbie these tips will minimize rookie mistakes; if you are already a seasoned tweeter, look on this as an opportunity to rectify any mistakes you might already be making.

Posted in SlideShare, Twitter

#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare


I am passionate about the power of healthcare tweet chats – you can read why I think they are such a transformative modality in Can A Hashtag Change Healthcare?

One of my favorite chats is #HealthXPH, a twitter chat based in the Philippines. One of its founders, Dr Iris Thiele Isip Tan recently gave this talk at the Healthcare IT Philippines conference. It outlines the genesis and evolution of the #HealthXPH tweet chat, and for anyone interested in how healthcare chats work on Twitter, it’s a must-see presentation.