Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Pikwizard

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Image Source: Pikwizard

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a free stock photo site called Pikwizard . 

As regular readers know, I am obsessed with visuals in marketing, but it’s hard to find medical related stock images that haven’t been used ad infinitum.  I was really pleased to hear about Pikwizard and find a super selection of medical-themed images. The site is particularly good for aesthetic procedures and dentistry-related images.

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Image Source: Pikwizard

Pikwizard hosts over 100,000 completely free images, with over 20,000 of those exclusive to the site.  Adding new images to their stock library daily, the site’s ultimate goal is to get to more than 1 million images!

Visit  www.pikwizard.com next time you need an image to enhance your medical marketing. 

 

Posted in #HCSM

10 Places To Find The Best Free Images For Your Healthcare Marketing

Do you want your content to stand out in today’s crowded social media landscape? Then it’s time to get visual with social media.

You probably don’t need me to tell you that great visuals make for great marketing. Visual content can be an incredibly powerful marketing tool, one that increases message association, brand awareness, and encourages engagement and shares. The brain processes visual data 60,000 times faster than text. Additionally, 90% of information transmitted to the brain is visual.

The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must. Not only do these platforms drive more traffic and shares, but research has also shown that tweets and Facebook posts with images encourage more engagement.  You should also add an image to every single blog post you write and use images to break up the tedium of text.

Whether it’s growing your brand identity or improving medication adherence through instructions, visuals are a key to interacting with and empowering patients. But when it comes to using images don’t be tempted to reach for the nearest stock photo.

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These days there’s no excuse for using boring stock images you can find all over the web. In this article, you’ll learn my favorite recommendations for sourcing images you can use to enhance your social media posts – and best of all they’re free!

1. Freepik offers users, high-quality graphic designs: exclusive illustrations and graphics resources. It operates on a freemium business model which means, the majority of the resources offered at Freepik can be used for free, only having to credit the author of the illustration to Freepik. In addition, for a small fee, you can subscribe to the Premium plan and use the illustrations without any accreditation whatsoever.

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2. Gratisography is a collection of free high-resolution pictures you can use on your personal and commercial projects, free of copyright restrictions.

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Image Source: Gratistography

What I really like about this site is many of the images are quirky and fun — no cheesy stock images here!

3. ISO Republic provides over 3,000 images under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for personal or commercial purposes with no attribution required.

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Image Source: ISO Republic

4. Life of Pix is a collection of free high resolution stock images donated to the public domain by the Leeroy Advertising Agency in Montreal.

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Image Source: Life of Pix

Their sister site Life of Vids offers royalty-free videos, clips, and loops for you to use to your heart’s content.

5. Morguefile is a free photo archive “for creatives, by creatives.” The photos have been contributed by a wide range of creatives from around the world, ranging from amateur photo hobbyists to professionals.

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Image Source: Morgue File

6. Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories.

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Image Source: Pexels

Pexels has also added a large library of stock videos to its site under Creative Commons license. Use the site’s list of popular searches to find the most in-demand stock videos.

7.  Picjumbo is free stock photo site created by designer and photographer Viktor Hanacek in 2013.

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Image Source: PicJumbo

Users can click through the different categories of over 600 free high-resolution photos, with the option of upgrading to Premium for new unpublished images to power your social media marketing. No attribution is required.

8. Pixabay hosts over 650,000 free stock photos, vectors, and art illustrations free of copyrights under Creative Commons. On the home page, you’ll find a small, curated collection of images and a search bar for more targeted results.

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Image Source: Pixabay

Pixabay also has a collection of stock videos for use in your marketing.

9. Rawpixel prides itself on having the most diverse collection of stock photos on the web. It wants to change the face of stock photography by creating design resources that reflect today’s society as it really is. To this end, it has started the (one) world face project with the ultimate goal of photographing people from every nation in the world.

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Image Source: Rawpixel

10. Unsplash gives you access to a bank of 50,000+ free-to-use photos. You can subscribe to receive ten new images every ten days directly into your inbox.

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Image Source: Unsplash

Creating compelling visual content can be a powerful way to connect with your audience. People connect more emotionally with images than text, and in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images can break through the online content clutter to quickly communicate your marketing messages.

Spend some time this week perusing these sites and download a selection of your favorite images to your desktop. Then get creative with the help of an image editing tool such as Canva and edit your chosen images into something more interesting for your brand. Save these images to a Dropbox folder so you now have your own library of unique images to draw on each time you write a new piece of content or post something to social media.

For more image editing tools check out my weekly cool tool recommendations.

You might also like to read How to Add Visual Appeal to Your Social Media Campaign

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Burst

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Burst

Burst is powered by Shopify, with many of its collections created with entrepreneurs in mind. “Business Ideas” features free photo collections and case studies that revolve around trending ecommerce niches. The free photo sets include both the product shots and lifestyle images, so that you have all the stock images you need to create a professional brand for free.

Check it out at https://burst.shopify.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Picjumbo

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Picjumbo.

Picjumbo is free stock photo site created by designer and photographer Viktor Hanacek in 2013. Users can click through the different categories of over 600 free high resolution photos, with the option of upgrading to Premium for new unpublished images to power your social media marketing.

Check it out at https://burst.shopify.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Unsplash

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Unsplash

Unsplash gives you access to a bank of 50,000+ free-to-use photos. All photos are licensed under Creative Commons Zero, “which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.”

Check it out at https://unsplash.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Morguefile

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Morguefile.

Morguefile is a free photo archive “for creatives, by creatives.” Founded in the early Internet days of 1996, the site was created to serve as a free image exchange for creative professionals and teachers to use in their work. This same mission remains true today and all photos found in the Morguefile archive are free for you to download and re-use in your work, be it commercial or not. The photos have been contributed by a wide range of creatives from around the world, ranging from amateur photo hobbyists to professionals.

Check it out at https://morguefile.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Stockvault

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Stockvault.

Stockvault is a free stock photo community where photographers and artists can share their own photos and artwork. It hosts over 35,000 royalty-free images, pictures and illustrations and also has a large collection of free textures ranging from grunge, dirt, paint, rock, plastic, wood and liquid to metallic and rusty surfaces and backgrounds.

Check it out at http://www.stockvault.net

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Rawpixel

Capture

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Rawpixel.

Rawpixel prides itself on having the most diverse collection of stock photos on the web. It wants to change the face of stock photography by creating design resources that reflect today’s society as it really is. To this end it has started the (one) world face project with the ultimate goal of photographing people from every nation in the world.

Check it out at https://www.rawpixel.com