Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add SlideShare To Your Healthcare Marketing Strategy

Welcome to this week’s quick social media tip. Today I want you to think about how you can add SlideShare to your content marketing strategy.

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research.

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Top Tip: The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Here’s to your social media success!

Posted in SlideShare

How To Master The Art Of Social Media

It’s been one of my dreams to attend SxSW – the annual music, film, and interactive conference and festival held in Austin – and I hope one year to make it there. In the meantime, it has been enlightening and entertaining to follow the tweets, blogs and other social media from the event.

Here’s a slide-deck I particularly liked from Peg Fitzpatrick and Guy Kawasaki on mastering the art of social media as it focuses on the value of being helpful and gracious in developing your online presence – something which I think doesn’t get enough attention from social media “gurus”. In addition the emphasis on tackling social media in a consistent and smart way is invaluable advice.

Enjoy the slides and do let me know what you thought of them in the comments here.

Posted in SlideShare

15 Social Media Resolutions For 2015

The start of a new year is the perfect time to review your social media strategy: to determine what’s working best, ditch or revise what isn’t, and resolve to build a stronger online brand.

And if you’re a healthcare provider who hasn’t yet tested the social media waters, this is an excellent time to take the plunge.

This slidedeck gives you 15 tips to help get a new year of social media off to a good start. I’ve added 20 more tips in my latest Beyond The Buzz social media column for HealthWorks Collective. You can read them here.

Happy New Year!

Posted in SlideShare, Twitter

Stop Making These Twitter Mistakes

Mistakes are a natural outcome of trying something new. When you first start on Twitter, it may seem that there is a lot to learn, and the potential for mistakes while learning is high. I’d like to lessen that learning curve for you by sharing some common Twitter mistakes I see all the time – and not just with new tweeters! If you are a Twitter newbie these tips will minimize rookie mistakes; if you are already a seasoned tweeter, look on this as an opportunity to rectify any mistakes you might already be making.