Tag: Social Media

Monday Morning Cool Tool: Gratisography

Posted on November 20, 2017November 19, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Gratisography, a collection of free high-resolution pictures you can use on your personal and commercial projects, free of copyright restrictions.

What I really like about this site is many of the images are quirky and fun – no cheesy stock images here!

Check it out at https://gratisography.com and see for yourself.

Images: Gratisography

Posted in Cool Tool

Monday Morning Cool Tool: Crazy Egg

Posted on November 13, 2017November 11, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Crazy Egg – a tool that tracks scrolls and clicks behavior on web pages to better understand customer interactions.

Its features include:

Heatmap

A picture of where people clicked on your site.

Confetti

With confetti, you will be able to distinguish all of the clicks you get on your site segmented by referral sources, search terms and more.

Scrollmap

The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page.

Overlay

When you look at the overlay report, you will be able to see the number of clicks on each element of your page.

All plans are FREE for the first 30 days.

Posted in Cool Tool

Monday Morning Cool Tool: Google Alerts

Posted on November 6, 2017January 8, 2018 by Editor

Google Alerts are email updates of the latest relevant Google results (web, news, blogs) based on your choice of query – for example, keeping updated on emerging healthcare trends.

Start by going to the Google Alerts homepage and entering your keyword. Click on “Show options” to set an alert frequency and any other parameters you’re interested in. If you put the keywords in quotation marks, you will only receive alerts for that exact phrase – thus avoiding Google returning irrelevant results to you.

You can control how often you receive these alerts (daily or weekly), whether you wish to receive all mentions, or limit it to the most relevant, and you can add new alerts, or delete old ones at any point.

Use Google Alerts to monitor who’s talking about your brand. This is important so you can respond to any criticism, customer complaints or thank someone for writing something positive about you.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Plotagraph

Posted on October 9, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Plotagraph – a really cool app that animates images with magical effects.

Although you can’t see it in this still image, in Plotograph the water is moving!

You can use Plotagraph to create a looping video, animated GIF, or animated PNG. Then upload your eye-catching image to various social media platforms. Most of the time, you make looping videos or animated images from a video. However, Plotagraph begins with a still image and creates the movement with what appears to be CGI effects. You can upload an image to the app or website, or take a photo inside the app.

Plotagraph is available via the web for free and the iOS app costs $4.99.

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Typorama

Posted on September 25, 2017September 25, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Typorama another super easy design tool to enhance your social media and content marketing.

Choose from more than 40 different typographic styles, and add professional photo filters, overlays and adjustment tools. Advanced crop options let you create the perfect size pictures for social media posts, wallpapers, posters, flyers and postcards.

Typorama is available for download from the App Store.

Posted in Cool Tool, LinkedIn, Visual Marketing

Monday Morning Cool Tool: Dux-Soup

Posted on August 28, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week’s cool tool recommendation is Dux-Soup – a browser plug-in which works with Google Chrome as your virtual assistant on LinkedIn.

Dux-Soup keeps track of every single profile you visit and allows you to make notes directly on the profile page which are saved. Profile date and notes can be export as a .CSV file to be opened in Microsoft Excel or similar. The .CSV file includes data such as the name of the person whose profile you visited, job title, company name, location, email and notes.

You can take and save notes on each profile such as: have sent invite/need to reply to a message / likes Opera etc. Dux-Soup can save you hours of manual data entry when it comes to tracking all your leads you interact with on LinkedIn.

You can opt to use the free version (which enables you to view a hundred LinkedIn profiles a day) or upgrade to the paid version (which allows you to set the number of profile visits you need to make per day and export the .CSV file and make use of the data you gathered.

Dux-Soup is available as a browser plug-in which works with Google Chrome. Download here.

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Aviary

Posted on August 7, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Aviary a simple graphics editor that you can use from your browser window or as an app for your phone.

Use Aviary to fine-tune your photos with a full range of filters and one-touch tools for adjusting lighting, focus and color. You can also erase blemishes and brighten whites in a tap, or personalize your pictures with stickers, frames and overlays.

Go to aviary.com to download the app, or use the desktop version and let the magic begin.

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: PicMonkey

Posted on July 31, 2017September 10, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Picmonkey – another super easy design tool to enhance your social media and content marketing.

Picmonkey is a “freemium” tool with the option of paying for extras, but I’ve accomplished a lot with the free version. Some of the features I like most include themed seasonal overlays and Photoshop style cosmetic enhancement features. It’s a great tool to touch up your images. I often use Picmonkey for quick resizing and enhancement of images before I post them online.

Key Features:

Enables you to create custom graphics and customize them.
Lets you touch up your images and photographs using a broad collection of features.
Provides a vast library of templates to help speed up your work.
Lets you export your projects as images to use as you wish.

Visit www.picmonkey.com and try it for yourself!

Posted in Cool Tool

Monday Morning Cool Tool: Twitonomy

Posted on July 17, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Twitonomy a freemium tool which yields insights on your followers, influence and interests.

Here’s a snapshot of my analytics — and yes, I do tweet a lot!

You can also get search analytics on any hashtag, user or keyword. With the pro version you can download tweets, mentions, RTs, favorites and reports to Excel & PDF documents — a useful reporting tool.

Posted in Cool Tool

Monday Morning Cool Tool: Photofeeler

Posted on June 12, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Photofeeler, billed as the “world’s smartest photo feedback” tool. I’m intrigued by this free tool designed to help you make the right impression online.

Advanced algorithms by Carnegie Mellon University Ph.D. mathematicians make Photofeeler a valid scientific tool, not just a toy or game. Photofeeler’s co-founder has a PhD in Optimization Algorithms and experience writing artificial intelligence for Fortune 500 companies. What Photofeeler does with algorithms and machine learning, is monitor vote quality, detect all manners of voter fraud in real time, and use sophisticated score distribution analysis — accounting for factors like individual voter styles — to optimize the accuracy of test results. The consequence is statistical accuracy far beyond what a small number of votes could normally provide.

How It Works

When you start a test on a photo, other logged-in Photofeeler users (within your selected voter demographic) can see that photo on the voting page in order to give their feedback. When the test is ended, the photo becomes entirely private again.

Photofeeler Ranks are a comparison between your photo’s score and all the rest that have been tested on the Photofeeler platform. Photofeeler Ranks are given as a percentile. So, for instance, a Rank of 58% means your photo did better than 58% of photos.