Tag: Social Media

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This week’s cool tool recommendation is WordCounter. 

Although it is a simple tool, it is an invaluable one.

Knowing the word count of a text can be important. For example, if you have to write a minimum or maximum amount of words for an article, report, etc., WordCounter will help to make sure its word count reaches a specific requirement or stays within a certain limit.

Apart from counting words and characters, WordCounter can help you to improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism. 

You can also copy and paste text from another program over into the online editor above. The Auto-Save feature will make sure you won’t lose any changes while editing, even if you leave the site and come back later. 

In addition, WordCounter shows you the top 10 keywords and keyword density of the article you’re writing. This allows you to know which keywords you use how often and at what percentages. This can prevent you from over-using certain words or word combinations and check for best distribution of keywords in your writing.

In the Details overview you can see the average speaking and reading time for your text, while Reading Level is an indicator of the education level a person would need in order to understand the words you’re using.

Pair this tool with one of the other tools I’ve recommended, such as Hemingway Editor, Quillbot, Wordtune, or Grammarly to improve your writing.

I’m preparing to go Live on LinkedIn this week to mark World Cancer Day on Feb 4. It is my first time going Live and I’m excited to do so. I’ll be using a third-party tool that I’ve used before for Facebook Live videos and it’s this week’s cool tool recommendation. 

StreamYard is a live streaming studio which runs on your laptop or desktop. You can use it to stream directly to Facebook, YouTube, LinkedIn and other platforms.  It’s  great for live interviews. You can have 6 people in the stream. Up to 10 people can enter the broadcast studio (with a paid version of the tool) so you can swap people in and out if you’re doing a dynamic talk show.

Other cool features include the ability to show viewer comments on screen, add a call to action, upload your logo, images, GIFs, and even videos.

Another great feature is the ability to pre-record your “live” stream 

This is a great option if you:

• have a high stakes stream, and can’t afford mis-steps

• are nervous about going live

• can’t be online, or schedule a guest, at your normal show time.

StreamYard has both free and paid versions of the product. You can remove the StreamYard logo and upload your own. You can also add overlays and backgrounds, and use the restream integration. Full details are on the pricing page.

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending  Twitter chat manager – Twchat.

For those who may be unfamiliar with Twitter chats, they are a public chat, moderated by a host that happens live on Twitter. To filter all the conversations a specific hashtag is used. This hashtag allows you to follow the discussion and participate in it.  Most Twitter chats are recurring and focus on specific topics introduced by a moderator.  The chats usually last one hour and a transcript of tweets is often made available after the chat has ended.

Twitter chats move fast, which is why using a third-party tool is useful. Twchat allows you to create real-time chat rooms based on Twitter hashtags. TwChat monitors the hashtag and creates a simple, clean interface similar to a chatroom. You can see new messages, send your own, and have total control over the content you see.

Do you use this tool or a similar one? Do you find it helpful?

For more information on Twitter chats, read How Does A Health Care Twitter Chat Work? #Twitter101

This week’s cool tool recommendation is automation tool IFTTT.

IFTTT (an acronym for If This, Then That) allows you to sync up multiple apps so that when a certain activity happens, it kicks off a separate activity in another app. There are lots of ways to use this tool, for example, I use IFTTT to add my tweets to a Google Spreadsheet to create a Twitter Bank of tweets to draw on.

I’m not a big fan of automating social media activity but used well, it is a boon to time-pressed social media marketers. The key to making it work is to spend time creating genuine, engaging content, and then maximizing its performance through the strategic use of automation tools.

For more time-saving tips like this, read Ten Tried and Tested Time-Saving Tips For Social Media