This week’s cool tool recommendation is automation tool IFTTT.
IFTTT (an acronym for If This, Then That) allows you to sync up multiple apps so that when a certain activity happens, it kicks off a separate activity in another app. There are lots of ways to use this tool, for example, I use IFTTT to add my tweets to a Google Spreadsheet to create a Twitter Bank of tweets to draw on.
I’m not a big fan of automating social media activity but used well, it is a boon to time-pressed social media marketers. The key to making it work is to spend time creating genuine, engaging content, and then maximizing its performance through the strategic use of automation tools.
For more time-saving tips like this, read Ten Tried and Tested Time-Saving Tips For Social Media