This week’s cool tool recommendation is stock image site Pexels.
Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the CC0 license. Use the site’s list of popular searches to find the most in-demand stock video.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.
Responsinator lets you see how your website looks on the most popular devices.
Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2022. Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.
Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices.
Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly. In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.
The app is designed to deal with unwanted content in photos, without having to resort to Photoshop. It allows you to remove small items from your photos by drawing over them with your finger.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.
This week’s cool tool recommendation is PNG Transparency Creator.
Billed as the world’s simplest online Portable Network Graphics (PNG) transparency maker. Just import your PNG image in the editor and you will instantly get a transparent PNG. Free, quick, and instantaneous it’s a super easy tool to add to your image creation toolbox.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is infographic maker Piktochart .
Infographics are great for getting your content shared but many people are put off by the thought that you have to hire a graphic designer to create them. The good news is you don’t have to be a designer nor spend a lot of money to create them. Use a tool such as Piktochart to create engaging infographics. Choose a template and then customize it with text, fonts, and colors.
Try it for yourself at https://piktochart.com
You might also like to read: How To Create A Healthcare Infographic
Do you want your content to stand out in today’s crowded social media landscape? Then it’s time to get visual with social media.
You probably don’t need me to tell you that great visuals make for great marketing. Visual content can be an incredibly powerful marketing tool, one that increases message association, brand awareness, and encourages engagement and shares. The brain processes visual data 60,000 times faster than text. Additionally, 90% of information transmitted to the brain is visual.
The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must. Not only do these platforms drive more traffic and shares, but research has also shown that tweets and Facebook posts with images encourage more engagement. You should also add an image to every single blog post you write and use images to break up the tedium of text.
Whether it’s growing your brand identity or improving medication adherence through instructions, visuals are a key to interacting with and empowering patients. But when it comes to using images, don’t be tempted to reach for the nearest stock photo.
These days, there’s no excuse for using boring stock images; you can find all over the web. In this article, you’ll learn my favorite recommendations for sourcing images you can use to enhance your social media posts – and best of all they’re free!
1. Freepik offers users, high-quality graphic designs: exclusive illustrations and graphics resources. It operates on a freemium business model, which means the majority of the resources offered at Freepik can be used for free, only having to credit the author of the illustration to Freepik. Additionally, for a small fee, you can subscribe to the Premium plan and use the illustrations without any attribution whatsoever.
2. Gratisography is a collection of free high-resolution pictures you can use on your personal and commercial projects, free of copyright restrictions.
What I really like about this site is many of the images are quirky and fun — no cheesy stock images here!
3. ISO Republic provides over 3,000 images under the Creative Commons Zero (CC0) license. This means the pictures are completely free to use for personal or commercial purposes, with no attribution required.
4. Life of Pix is a collection of free high-resolution stock images donated to the public domain by the Leeroy Advertising Agency in Montreal.
Their sister site Life of Vids offers royalty-free videos, clips, and loops for you to use to your heart’s content.
5. Morguefile is a free photo archive “for creatives, by creatives.” The photos have been contributed by a diverse range of creatives from around the world, including both amateur photo hobbyists and professionals.
6. Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories.
Pexels has also added a large library of stock videos to its site under Creative Commons license. Use the site’s list of popular searches to find the most in-demand stock videos.
7. Picjumbo is free stock photo site created by designer and photographer Viktor Hanacek in 2013.
Users can click through the different categories of over 600 free high-resolution photos, with the option of upgrading to Premium for new unpublished images to power your social media marketing. No attribution is required.
8. Pixabay hosts over 650,000 free stock photos, vectors, and art illustrations free of copyrights under Creative Commons. On the home page, you’ll find a small, curated collection of images and a search bar for more targeted results.
Pixabay also has a collection of stock videos for use in your marketing.
9. Rawpixel prides itself on having the most diverse collection of stock photos on the web. It wants to change the face of stock photography by creating design resources that reflect today’s society as it really is. To this end, it has started the (one) world face project with the ultimate goal of photographing people from every nation in the world.
10. Unsplash gives you access to a bank of 50,000+ free-to-use photos. You can subscribe to receive ten new images every ten days directly into your inbox.
Creating compelling visual content can be a powerful way to connect with your audience. People connect more emotionally with images than text, and in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images can break through the online content clutter to quickly communicate your marketing messages.
Spend some time this week perusing these sites and download a selection of your favorite images to your desktop. Then get creative with the help of an image editing tool such as Canva and edit your chosen images into something more interesting for your brand. Save these images to a Dropbox folder so you now have your own library of unique images to draw on each time you write a new piece of content or post something to social media.
For more image editing tools check out my weekly cool tool recommendations.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is AutoDraw – an online drawing tool by Google.
AutoDraw pairs the magic of machine learning with drawings from talented artists to help everyone create anything visual, fast. Watch this short video to learn more about how you can use this cool tool.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is graphic design tool Easil an online graphic design tool with templates that are especially useful for Instagram and Facebook stories.
Easil is a simple, browser-based system with pre-made templates that you can adapt in seconds with simple drag-and-drop tools. The vertical image templates are especially good and make this tool great for stories. The website also hosts a blog with super helpful design tips.
The free version of Easil is for individuals and limits the types of files you can download. For example, with the free version, you can’t download a GIF or PDF. The Plus service costs $7.50 per month, and the Edge service costs $59 per month.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Quik for mobile – a free video-editing tool.
This tool is easy to use and has both basic and advanced features. The basic video editing features include adding photos, videos, music, and text. You can choose a custom theme with transitions and graphics, adjust the font, filters and graphics and personalize your story with text overlays and title slides. The interface makes it easy to reorder, trim, zoom and rotate photos and video clips.
You can also add a soundtrack – choose from more than 100 free songs or import your own music. What’s really cool is that you can start your soundtrack at any point in the song and Quik automatically syncs transitions to the beat of the music.
Your videos can be saved in HD 1080p or 720p, shared to social media, or sent via a private Quik link text or email.
This really is a super tool and well worth checking out.
You might also like to read 7 Best Video Marketing Practices and Resources For 2019
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending CC Search — a tool that allows openly licensed and public domain works to be discovered and used by everyone.
CC Search searches across more than 300 million images from open APIs and the Common Crawl dataset. It goes beyond simple search to aggregate results across multiple public repositories into a single catalog, and facilitates reuse through features like machine-generated tags and one-click attribution.
There are six main Creative Commons licenses you can use when you choose to publish your work under CC terms. The six CC licenses are based on four conditions. The four conditions and the six licenses are described here.
Looking for more places to find images for your marketing? Check out this list of 10 Places To Find The Best Free Images For Your Healthcare Marketing.
Health Care Social Media 