Welcome to this week’s social media quick tip.
Regular readers will know that I often recommend BuzzSumo as a useful tool to explore which pieces of content are popular on social media around a certain topic. Today I want to show you another way to use the tool to find the top influencers for your topics of interest on Twitter.
This is a quick and easy process. Simply log in or if you don’t already have an account, sign up for a free trial. At the end of the trial, you have the choice of paying for a PRO plan or switching to a limited free option.
Once you’re logged in to Buzzsumo, click on Influencers in the top navigation.
Use the drop-down menu to sort influencers by relevancy – number of followers, domain authority, retweet ratio, etc.
With the free account, you can view the top 10 influencers. Here’s a snapshot from my search for “healthcare social media influencers.”
You can dive further into the analytics to discover the most popular topics and sources of links shared by the influencer.
It’s a cool feature and there are many possibilities for how you might use this information. For example, you could ask a question about or comment on something they’ve written or shared in the past week.
Here’s to your social media success!