Author: Editor

Kristi Eells @Kristi_Eells

Recently, I’ve been out and about on the town checking out some pretty interesting awesome local healthcare events.  So, I thought I’d take my next couple posts to report back on the key takeaways for each, and recap the things that I found to be the most interesting and helpful from each event.

Women in Healthcare Management’s (WHCM) 2012 Spring Forum: Social Media in Healthcare

This panel session was made up of four women who together provided a very well-rounded overview of the benefits and pitfalls in healthcare social media – sharing details and perceptions of how healthcare organizations are using social media to revolutionize healthcare delivery in communication.

Panels included:

• Donna Tolley, Director of Marketing at Harvard Vanguard Medical Associates
• Rhonda Mann, Chief Marketing Officer at Beth Israel Deaconess Medical Center
• Mary Pietrowski, Sr. Director of Digital Strategy & Marketing for Hologic, Inc.

I’ve recently given a keynote at the Doctors 2.0 and You event and the summary is now available. I hope the video will also be available soon.

According to Mesko, an obstacle preventing many medical professionals from entering the world of social media is a fear of information overload. The solution to this problem is the ability to filter information. Social media crowdsourcing often fails because creators do not take the time to carefully create and curate a community that can sustain and develop itself. Mesko has found that once a trustworthy community is assembled, social media’s possibilities to filter and deliver healthcare information are unparalleled.

Webicina.com  just published a new curated selection, this time focusing on internal medicine.

You will find all the great blogs, news sites, communities, mobile apps, search engines, Twitter users, Youtube channels and many more dedicated to internal medicine.

Enjoy!

A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach their consumers on the social networking site:

1. Nearly 50% of the respondents “Like” brands on Facebook.

Promising to brands and advertisers, nearly 50% of the respondents like brands on Facebook. The majority of users follow brands on Facebook to keep up the latest content, to share this content with friends and family (earned media!), and share their comments and opinions. This is great news for brands, and displays the importance of creating content around your brand that your followers can read, share, and comment on. It goes to show that users aren’t interested in following brands for advertising purposes, but instead for actual content around the brand and whatever it is promoting (for example, sales and…

I spent a couple of days last week in Leeds, attending the Digital Health Conference and Hack.  I wanted to fill in some initial reflections today and write more about some of the sessions I attended over the coming week.

The Conference

The first day – the ‘conference’ part – was put together with thought and care towards the participants with an excellent balance of speakers, workshops and opportunities to talk to one another (or ‘network’).  Having been to many conferences which have overdone the ‘being spoken to’ elements – particularly in a day – I was genuinely delighted by the opportunity to feedback.

For me, the most interesting aspect of the day was the other participants and attendees. There were people from across the health and social care sector, including users of services provided (although as was pointed out, we are all users to a degree), voluntary sector…

Symplur came up with a metrics system in order to analyze the top influencers regarding healtchare hashtags.

A popular feature on the Healthcare Hashtag Project is the customizable healthcare analytics page. You select a time period, we give you analytics with participation metrics, influencer metrics, and some beautiful graphs. We’ve mostly seen it being used for healthcare tweet chats and healthcare conferences. It’s just a simple way to quickly see what an impact an event had, and who was involved. Great for use in proposals and reports. We’re now adding some new features to this analytics page.

I was glad to see I’m second in the global top 10 list.