Author: Editor

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

Facebook Page Reach Declined 20% in 2017

According to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017. This report will hardly come as surprising news to those of us who have been despairing at the fall in organic reach on Facebook over the past few years. What I found most interesting in this report is the data on which posts are driving engagement – or not.

WhatsApp Is Testing Verified Business Accounts

WhatsApp is now testing verified business accounts, which can be identified by their green check marks. The Facebook-owned messaging application said in a frequently asked questions post that the test “is currently limited to a small number of businesses participating in a pilot program.”

Google Announces Major Update To Mobile Search Results Page

Google has announced a major update to its mobile search results pages. Whenever your query brings up a video, Google will now show you a silent six-second clip to help you decide if it’s actually a video you want to see.

 

Twitter Adds Team Management Feature on Tweedeck’s Mobile App

 

Multiple Twitter users can now share access to a single account via the social network’s iOS and Android applications without needing to share that account’s password.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

People around the world are now watching a billion hours of YouTube’s content every single day.  But who is watching what? This infographic from Adweek helpfully breaks down how much Gens X, Y and Z watches video content on YouTube, as well as what types of videos they like to watch.

Unsurprisingly, younger respondents to the survey were more likely to visit YouTube on a daily basis, while 4  percent of Gen X (34 and 54-years-old) respondents indicated they don’t use the platform at all.

When it comes to the type of video most watched by each generation, the breakdown  is as follows:

Whichever demographic you’re looking to market to, YouTube is a valuable channel. For maximum impact, use these findings to understand just how your target age group interacts with the video-sharing platform.

Related Reading: YouTube: A Missed Opportunity For Patient Education 

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

August already! If you are like me, you will feel as if you just blinked and suddenly the year is more than half over. Back in January, I wrote an article outlining 17 ways to rock your social media in 2017. Did you follow any of those tips?

Now that we are more than half way through this year, it seems like a good time to review how close you are getting to meeting your social media goals. If you are on track, well done! But even if you have fallen short of your goals, it’s never too late to get your social media back on track. As a reminder, I have put together six questions to guide you.

 

Pinterest has been adding some new features recently, and the latest worth noting is the addition of a new search bar to its home screen and Pinterest Lens is now available to all Pinterest users worldwide.

 

 

 

LinkedIn is giving more control to publishers – you can now turn off comments on your posts, helping users eliminate spam and harassment from the social network.

 

 

 

Within a year of its debut, Instagram Stories now boasts “more than 250 million daily users,” which surpasses Snapchat’s reported 166 million daily users.

 

Facebook is redesigning insights and analytics provided to video creators and to the publishers and pages that reshare their videos.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

Last month, Facebook released a new research report as part of its “Shifts for 2020” series, which looks at how emerging tech is influencing user actions. The full research report and data is available on Facebook’s IQ Insights blog. For a snapshot of the findings check out my latest Medium post.

 

Snapchat is breaking its long-standing “no links” rule while also providing some novel new creative tools to keep it one step ahead of Instagram. The new features are rolling out globally on iOS and Android.

 

 

Instagram is now demoting content that utilizes particular hashtags that have been hijacked by bots.

 

 

Facebook continues to put increased emphasis on Groups, with Chief Product Officer Chris Cox this week announcing that Groups for Pages are now available for all Pages worldwide.

 

 

LinkedIn is testing out a new free service for members that will match them with other professionals who can give them career advice.

 

 

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips.