The temptation with social media can be to jump on the bandwagon and establish a presence on every platform – but some platforms match your goals better than others. Here is a useful infographic on choosing the most effective social media tools to fit your healthcare goals. From patient education to physician support and increasing the visibility of your website choosing the correct platform will enhance your marketing and outreach efforts.
Here’s a new batch of physician videos from my client, Signature Healthcare. I can’t stress enough how important I think it is that we give patients the opportunity to meet physicians online through video. The traditional physician finder is not helpful and is outdated. We have the capability to make a meaningful introduction between physician and patient (or family member) using short, well crafted videos. Check out the sampling of introductory videos below. These are people who aren’t comfortable with video but we do our best to make it a positive experience and to portray them in the best possible light. (By they way, marketing your docs in this manner really helps with physician recruitment and retention.)
#996
See on Scoop.it – Health Care Social Media Monitor
In today’s digital world, social media is having a profound effect on the way information is being conveyed and shared within the healthcare industry. More and more breaking news, clinical studies and new industry reports are being shared and tweeted through social media. Clinical nursing professionals are signing up, creating accounts, sharing information and increasing their presence across social sites. If you haven’t already joined in the movement, now is the time for you to get involved. Here are some simple tips on how to get started with social media and become a part of the social conversation.
See on mkt.medline.com
See on Scoop.it – Health Care Social Media Monitor
Doctors are crucial to hospitals’ marketing and social media strategies but organizations across the country struggle to get their physicians to use social media.
Create educational content: Ask your physicians for the instructions they repeat throughout the day to patients and suggest they work on an instructional video or article on the subject that the hospital can post online.
Do the legwork: Make it easier on doctors by assigning marketing department staff to create accounts and upload physician bios and photos.
Share results with physicians: Reward doctors who share their expertise by showing them how their photos, videos or articles led to an increase in traffic to your hospital website or rise in clinic registrations.
See on www.fiercehealthcare.com
See on Scoop.it – Health Care Social Media Monitor
A blog post about the need for hospitals to have social media policies, guidelines and training for medical staff.
See on www.socialbusinessnews.com
If you want to get an idea of the sheer scale of the creating and sharing that goes on in social media, then check out this infographic by Qmee.
Among the mind-blowing statistics, every 60 seconds:
Now the question is, how do you get heard among all that online noise??
See on Scoop.it – Health Care Social Media Monitor
Patients find a lot of good — and bad — healthcare information online. That’s why doctors need to be as digitally literate as their patients.
See on www.informationweek.com
A new survey shows that many consumers are willing to switch doctors in order to get access to medical data
A recent survey shows that a large number of US consumers (41 percent) are willing to switch doctors in order to get complete access to their medical records. And patient education and increased patient engagement is to blame for this. Doctors, although are not showing the same enthusiasm.
The survey covered over 9000 people in nine countries. Few key findings of the report are:
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See on Scoop.it – Health Care Social Media Monitor
How doctors can benefit from social media like Facebook or LinkedIn to get more patients, build stronger relationships & become more transparent.
See on getreferralmd.com
Results of survey of University of Florida pharmacy students and faculty on their use of social media. We also asked them for ideas on how social media can be used to amplify the voice of pharmacy, shape perception of the pharmacy profession, or enhance pharmacy education.
See on www.rxeconsult.com
