Content marketing is the newest trend in health care. Are you ready for it?
Articles
Physician, Tweet Thyself
Kim Newell, MD discusses reasons for physicians to be active in social media and online health-related discussions.
If you’re not active in social media, your voice as a physician, a scientist, a healer, and an advocate is likely to be drowned out.
See on www.sfms.org
Twitter: A Social Soundtrack for Medical Meetings
Top 10 Social Networking Sites by Market Share of Visits [April 2013]
Here is fresh top 10 social networking sites’ market share data in US for the month of April 2013. It has some interesting changes.
See on www.dreamgrow.com
Idioms, Cliches, And Jargon: Health Educational Materials Are Too Complicated To Understand
Online educational materials meant to teach people about their health too often utilize elusive medical jargon, a new study finds.
See on www.medicaldaily.com
Community is Not a Buzz Word
Gail Zahtz writes:
Bring everyone together. Respect the expertise each has. Rely on evidence for medical information, training and provider expertise for direction. Give power to the patient stories- every single one of them. Provide rated resources so that people can easily find help. Enable communities that can focus around shared goals, roles, visions and ideals- create the largest center for learning and sharing internationally by empowering people to lead and encouraging them to ask. Support the trusted relationships that have always been the epicenter of healthcare delivery- the relationship between the physician and patient. Include the caregivers and the healthcare providers, the students and the scientists, the manufacturers and the non-profits.
We don’t need more technology- we need to use the tool of technology to support community. And we don’t throw out the “old” supports- the value of books and in-person events. Communities of Practice have been used for years from medical journals to local government. Open source technology has proven that vast teams of volunteers can work together towards common goals and real solutions. This is neither new nor rocket science… or so I thought……
Read this in full on blog.gailzahtz.com
Mapping mHealth Research: A Decade of Evolution
Maddalena Fiordelli, PhD; Nicola Diviani, PhD; Peter J Schulz, PhD
Institute of Communication and Health, Faculty of Communication Sciences, University of Lugano, Lugano, Switzerland
Background:
For the last decade, mHealth has constantly expanded as a part of eHealth. Mobile applications for health have the potential to target heterogeneous audiences and address specific needs in different situations, with diverse outcomes, and to complement highly developed health care technologies. The market is rapidly evolving, making countless new mobile technologies potentially available to the health care system; however, systematic research on the impact of these technologies on health outcomes remains scarce.
Objective: To provide a comprehensive view of the field of mHealth research to date and to understand whether and how the new generation of smartphones has triggered research, since their introduction 5 years ago. Specifically, we focused on studies aiming to evaluate the impact of mobile phones on health, and we sought to identify the main areas of health care delivery where mobile technologies can have an impact.
Methods:
A systematic literature review was conducted on the impact of mobile phones and smartphones in health care. Abstracts and articles were categorized using typologies that were partly adapted from existing literature and partly created inductively from publications included in the review.
Results:
The final sample consisted of 117 articles published between 2002 and 2012. The majority of them were published in the second half of our observation period, with a clear upsurge between 2007 and 2008, when the number of articles almost doubled. The articles were published in 77 different journals, mostly from the field of medicine or technology and medicine. Although the range of health conditions addressed was very wide, a clear focus on chronic conditions was noted. The research methodology of these studies was mostly clinical trials and pilot studies, but new designs were introduced in the second half of our observation period. The size of the samples drawn to test mobile health applications also increased over time. The majority of the studies tested basic mobile phone features (eg, text messaging), while only a few assessed the impact of smartphone apps. Regarding the investigated outcomes, we observed a shift from assessment of the technology itself to assessment of its impact. The outcome measures used in the studies were mostly clinical, including both self-reported and objective measures.
Conclusions:
Research interest in mHealth is growing, together with an increasing complexity in research designs and aim specifications, as well as a diversification of the impact areas. However, new opportunities offered by new mobile technologies do not seem to have been explored thus far. Mapping the evolution of the field allows a better understanding of its strengths and weaknesses and can inform future developments.
(J Med Internet Res 2013;15(5):e95)
doi:10.2196/jmir.2430
See on www.jmir.org
The Mayo Clinic Became the Gold Standard for Social Media in Healthcare
See on Scoop.it – Health Care Social Media Monitor
When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content.
See on socialmediatoday.com
Health sites: too complex, and full of cliches
See on Scoop.it – Health Care Social Media Monitor
The importance of health literacy hit home for Lisa Gualtieri when a Cambodian refugee diagnosed with cancer asked her to act as a patient advocate.
She played the role of a “salty tongue,” a Cambodian expression that paints outspokenness in a positive light. But even though the patient’s family was in the room when doctors took the time to answer every last question about test results and treatment options, the refugee’s family would call Gualtieri hours later to review what doctors had said.
A new study, published Monday in JAMA Internal Medicine, suggests one potential reason for the family’s confusion: Despite good intentions, many experts may be creating educational materials that are too difficult for patients and their families to grasp.
“Patients will often come to the office, and one of the first things they say to you, especially about technical information, they’ll say that they’ve been on the Internet, and they’ll quote one or two key phrases back to you,” said study author Dr. Charles Prestigiacomo. “Unfortunately, the little soundbites, while accurate, may not be complete.”
See on uk.reuters.com
How to take control of your online reputation
According to research compiled by US-based advertising agency MDG, 92 percent of consumers trust opinions posted online by other consumers, yet less than half of corporate communications professionals feel prepared to handle an online brand crisis.
Whether you are a doctor in private practice, or a marketer for pharma or a hospital brand, see this infographic below as a reality check for you if you care about how your brand is perceived online.
This infographic presents case studies of four major brands on building and maintaining a strong online reputation – advice that is just as relevant to your healthcare digital marketing efforts.
![The Key to Building a Strong Online Reputation [Infographic]](https://i0.wp.com/www.entrepreneur.com/dbimages/article/key-to-building-strong-online-reputation.jpg)
Health Care Social Media 