Category: HCSM

Check out this very comprehensive report which presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world.

Some interesting statistics here to inform your healthcare marketing for 2014.

As physician practices become more comfortable in the social media sphere, their go-to preference for social media tools to attract patients is changing, according to a Digital Doctor  survey initiated by ZocDoc in 2013.

At A Glance:

• Facebook is the most popular social media tool with half of respondents saying they had a Facebook page to attract clients.
• 34 percent are using Google+
• LinkedIn comes in third with 28 percent of doctors saying they had a presence on it.
• 63 percent  allow patients to fill out medical forms online.
• 62 percent have sent e-prescriptions.

Inevitably I got a mixed reaction to posting my recommendations of healthcare social media accounts to follow on Twitter. It’s been an interesting exercise in probing the wisdom of the crowd. I am happy that it has opened a discussion on what constitutes value and meaning in the Twittersphere and I hope it is a discussion that will continue in the new year. I am heartened by the words of Dr Howard Luks, one of the healthcare influencers I most admire, who in a recent post on his blog agrees that “the discussion surrounding key opinion leaders, thought leaders and ‘influencers’ in medicine and healthcare deserves further attention”.

The most vehement reactions came from those who stated that these lists are meaningless – but who defines meaning?  Isn’t it as individual as we are?  As Dr Luks so rightly states in his blog,  “YOU decide who the key opinion leaders are and if our message resonates – and thus offers value.” One person’s meaningless Twitter account is another’s Klout score (this was suggested to me as a more meaningful way to create this kind of list). Again for some this may be how you decide who is worth following on Twitter, but Klout scores are also an imperfect measure of influence. If I chose only to focus on Klout scores, then I would be missing out on some great Twitter accounts. In fact one of the most surprising things I found when creating this list was the low number of followers on some accounts . Some of the accounts I most respect for what they are doing to change the conversation in healthcare have a surprisingly low number of followers – proof once again that quality engagement should never be measured in numbers.   By the same token, some of the better-known accounts have huge numbers of followers, but I wonder how many just follow these accounts because everyone else does – ergo they must be influential/meaningful/worth following. Creating this list made me question how meaningful they still are to me. Am I still learning from them? Are they still pushing the boundaries? It is good to review the lists of people you follow every now and again and ask these questions. You might be surprised at the answer you get. Still, we all have to start someplace, and usually we start with the wisdom of the crowd until we find our own individual tribe and our own meaningful level of engagement. I am also of the (subversive) belief that people can make up their own minds who to follow – a list is just a starting point to explore things further for yourself.

And so to list two. I realized very quickly that one list just wasn’t enough. There were some key people missing on my first list because I restricted it to 100 accounts. As I said in a previous post,  it was never meant to be a definitive list, nor meant to signify any hierarchical structure.  You don’t have to agree with this list either. All I ask is that you keep an open mind as you scan through. Perhaps lurking unnoticed is just the person you have something to learn from this year.

For a more comprehensive list visit http://list.ly/JBBC and add your suggestions there. 

I decided to curate a list of 100 of the social media and digital health accounts I follow on Twitter.  From the USA to Europe, this list represents the global reach of Twitter in disseminating and expanding healthcare information. On it you will find a mix of healthcare professionals, advocates and patients, alongside pharmaceutical reps and marketers.  While you will be familiar with some of the names on this list who have amassed large followings,  I wanted particularly to highlight the accounts of those you may not be so familiar with. Their names may not be as well-known on a global stage but they have consistently added value to the healthcare conversation throughout 2013 and are poised to add even more in the new year.

I am aware that some people will question why make these lists at all.  They can appear arbitrary and restricting the list to 100 inevitably means there will be names omitted that you feel should have been included. Even I realized after I put the list together that I had left some key  influencers out –  completely unintentionally –  so this is by no means a definitive list, nor is it meant to signify any hierarchical structure or stroking of egos – though there are some who will claim it is so.   Those of us who are immersed in Twitter sometimes forget that when we started we weren’t familiar with many of the accounts we now follow every day.  I hope this list can be a starting point for those new to Twitter as they join the conversation.   As you become more familiar with Twitter your network will expand and you will create your own list.  

Even for those of us who are experienced Twitter users, we can always discover a new gem in an account we may not have come across before.  I know I can be guilty of swimming in the same Twitter pool and every now and again it is good to expand our horizons. I hope this list will help you (like Thea’s tweet indicates below) expand your network to make it even more valuable, global and inclusive. 

See on Scoop.it – Health Care Social Media Monitor

“Virtual house calls” over consumer-grade webcams and mobile devices have great potential to improve the care of patients with Parkinson’s disease and other neurological disorders, new research has shown, but the lingering issues of reimbursement and physician licensure continue to hinder growth of remote consultations.

See on mobihealthnews.com