Category: Infographics

Posted in #HCSM, Infographics

Use These 5 Steps to See if Your Social Media is Profitable

Posted on by Editor

What’s your business’s favourite social media platform? Maybe it’s Facebook; it’s popular for both personal and company use and has active participation in the billions. Perhaps you’ve set a goal of posting to your company’s Facebook page at least twice a week. That’s great—but it’s not enough specificity to your goal. Are those posts designed to drive people to a sale page or an email sign up page, or some other call to action?

That, in a nutshell, illustrates the thought journey that needs to happen in order for you to start measuring your social media’s return on investment. Of course there are traditional metrics—how much did efforts cost and how much did they bring in. But social media measurement also means setting up goals, tracking analytics, and analysing those against dollars, pounds, euros, and cents too. This detailed graphic can help you establish review processes to aid your business’s bottom line.

Use These 5 Steps to See if Your Social Media is Profitable

Posted in #HCSM, Infographics

How To Handle Different Types Of Comments On Social Media [Infographic]

Posted on by Editor

I really like this Infographic from Salesforce on how to handle different types of comments on social media. I’ve highlighted some key takeways at the end.

Click To Enlarge

How to Handle Every Type of Comment on Social Media

Via Salesforce

Key Takeaways

Respond in Your Brand’s Voice

It’s important to be consistent with your voice on social media: It should match what you convey through customer service, your website, and any other advertising or channels where a customer may be exposed to the brand.

Respect Their Emotions

When people are upset, they often just want to feel validated; even when you don’t understand where people are coming from, it’s important to respect how they feel.

Create an Answer Library

Take comments from your social media users and turn them into content, and think of how you can provide content that’s a valuable service and invites your customers and fans to be part of your brand’s story.

Personalize Your Replies

Personalizing your answer and making it interactive through gifs, hashtags, and @mentions makes a difference.

Further Reading 

3 Creative Ways to Address Consumer Criticism on Social Media

Posted in Infographics

How To Use Instagram To Promote Your Medical Practice

Posted on by Editor

I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must (Instagram post engagement is up 416% over the last two years).

With 300 million active users, Instagram is worth integrating into your healthcare social marketing strategy. Use it to share photos of your conferences and events, host photo contests (for example ask people to post their pictures of healthy eating).  Check out http://instagram.com/AdvocateHealth for an example of a healthcare brand on Instagram. For more tips see this infographic below.

instagraminfo

Posted in Infographics

Social Media Flowchart: Where To Post On Line

Posted on by Editor

Not all social media platforms are created equal. It’s something I teach all the time in my workshops. Each has their own audience, tone, and language. When you create a piece of content, knowing how to pitch it just right for each platform is a skill that comes with time. Today I came across this infographic on where to share different types of content. While it’s tongue-in-cheek, it’s certainly worth a look.

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