Posted in Thursday Tip

#ThursdayTip: How To Snoop On Your Competitors on Facebook

Welcome to this week’s social media quick tip.  This week I want to show you how you can find out which kinds of ads your industry peers and competitors are running on their Facebook pages. 

In an effort to increase accountability and transparency of Pages, Facebook is showing more information about Pages and the people who manage them in the Page Transparency section on Pages, which formerly appeared on the Info and Ads tab.

This gives you the ability to see which kinds of ads a Page is running, which can provide a useful comparator for your own social media marketing.

Here’s how to works

In this example, I’m going to check out the Mayo Clinic’s Facebook Page.

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To access this information as a page visitor, visit any Page’s Timeline, scroll down to the Page Transparency below the About section and tap See More. 

 

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Now you can scroll through the ads currently running and in which countries (note you can’t see how the ads are doing in terms of engagement).

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Why this feature is useful to your social media marketing

This kind of competitive analysis can be helpful to you to improve your own Facebook advertising. I’m not saying you should copy the ad creative, but you can certainly use it as inspiration for your own campaigns. Using this feature you can gain valuable insights into the kinds of images, headlines and call-to-actions that successful industry players are employing.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Upload Documents To LinkedIN

Welcome to this week’s social media quick tip.  This week I want to show you how to upload documents to share on LinkedIn.

Did you know that you can now share your presentation slides, research papers, industry reports, and more directly to LinkedIn?

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How to share a document

Click on the documents item on your desktop feed.

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Choose a document from your computer or upload one from the cloud.

 

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Give your document a name. Below I’m sharing my Speaker Sheet.

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Once you’ve uploaded your document, you can provide more information and add a relevant hashtag before you hit POST.

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Uploading documents to your feed, in a group, or on your LinkedIn page is a great way to share what you know with your community.

After you post a document, your followers can download it, embed it, and reshare it. You’ll also be able to see the analytics on how people did one of those actions.

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Have you availed of this feature yet? Do you think it’s a useful LinkedIn feature?

 

Posted in #HCSM, LinkedIn

3 New LinkedIn Features To Try Today

LinkedIn has released some new updates recently which are worth checking out. 

1. View Connection History

First up, you can now easily view your connection history with your network.  Simply go to a connection’s profile and click on “Contact and Personal Info” to see when you first connected.

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2. Discover Who Is Searching For You 

With Search Appearances, you can see how many people found you in search, as well their companies and job titles. This is such a cool feature, particularly for job hunters.

Click on “Who’s Viewed Your Profile”

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You will then get a breakdown of the companies and job titles of the people who found you in search to help signal what types of opportunities you may be a fit for. Click through to see open jobs at each company as well as who the hiring managers are so you can follow up for more information.

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I’m excited that LinkedIn has announced you’ll soon also be able to see the keywords you’re being found for.

3.  Add An Image To Your Comment

I’ve been having fun trying out this feature.

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  • To comment on a post, click  Comment beneath the post, fill out the Add a comment… field, and click Post.
  • To comment on a comment, click Reply beneath the comment, fill out the Add a reply… field, and click Reply.
  • To add a photo to a comment or a reply, click the  Photo icon in the comment field, and select the picture. Then fill out the comment field and click Post or Reply.

 Have you tried any of these new features yet? Which of them do you find most useful?