Posted in #HCSM

How To Create A YouTube Channel for Your Medical Practice

Earlier this year I wrote a post about the missed opportunity in healthcare to use YouTube as a patient education tool.

As a form of patient education and health promotion, YouTube has great potential but currently, it’s not being used to its full potential.

Aside from patient education, YouTube is a significant addition to your marketing toolkit. Owned by Google, it’s the second largest search engine in the world with added SEO potential due to its Google connection.

YouTube At A Glance

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If you don’t already have a YouTube channel for your practice, perhaps now is the time to consider it.

A Step By Step Guide To Creating Your YouTube Channel

Follow these simple steps and you will have your own YouTube channel up running and ready to reap rewards.

Step #1 You’ll need a Google account to sign-in to YouTube

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Step #2 Next click on “My Channel”

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Step #3 Now add your business name or your own name 

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Step #4 Create a title for your channel

Your channel title should be descriptive and briefly tell viewers what your channel is about.

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Step #5 Select Customize Channel to fill in more details 

Add a link to your website and a description of your practice.  Adding your location to your YouTube videos will make them geographically searchable,

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Step #6 Add a thumbnail image (e.g your logo) and banner (channel art)

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I  recommend you use the same picture across all online media: Facebook, Twitter, website, YouTube, etc. Aligning your video branding with that of your business creates a consistent experience for your audience. When existing and potential customers visit your YouTube channel, they need to feel that it is part of a greater whole.

The recommended size for channel art is 2560 px by 1440 px.

Pro Tip: Canva can help you create correctly-sized thumbnail and channel art.

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Step #7 Connect your social media accounts

Add in your social media accounts.

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These can be overlayed on your banner image.

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As you can see it’s super simple to set up your own YouTube channel. In my next post, I’ll show you how to upload your first video and optimize it for viewing. 


Subscribe to my YouTube channel here. I’ll be uploading new videos in 2019

Posted in #HCSM

YouTube: A Missed Opportunity For Patient Education

YouTube has more than 1.8 billion monthly active users, and remains the online video leader. 

People around the world are now watching a billion hours of YouTube’s content every single day.  That’s a huge amount of time spent watching diverse content on the channel.  Here are some more staggering stats to consider.

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YouTube is the second largest search engine in the world with added SEO potential due to its Google connection.  YouTube also has live-streaming options and social tools, which it’s expanding as it works to keep in line with evolving consumer trends.

Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to research from comScore. Audience reach is bigger on mobile than on desktop for 99 of the top 100 YouTube channels in the United States.

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Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found. YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch nearly three times as many videos per month, on average.

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YouTube is a platform that people are searching every day for how to solve their problems and get their questions answered. As a form of patient education and health promotion, it has great potential but recent studies show it is not being used to its full potential.

A 2013 study which examined the effectiveness of YouTube as a source of medical information on heart transplantation found it time-consuming to find high-quality videos and recommended that more authoritative videos by trusted sources should be posted for the dissemination of reliable information. Similarly, a 2015 study found that in YouTube videos related to skin cancer, there was a missed opportunity for cancer prevention and control.

These findings notwithstanding, there are some good examples of medical organizations who are already using YouTube to communicate health information. Mayo Clinic, in particular, stands out, with 50,917 subscribers to its channel and over 31,000,000 video views. 

If you don’t already have a YouTube channel for your practice, perhaps now is the time to consider it. Check out this article by Sendible which has some useful tips on how to optimise your YouTube channel for success.

Related Reading

Posted in #HCSM, Hospital Marketing

PwC report shows importance of social media to healthcare

See on Scoop.itHealth Care Social Media Monitor

One-third of consumers use sites such as Facebook, Twitter, YouTube and online forums to find health-related information, track symptoms and broadcast their thoughts about doctors, drugs, treatments, medical devices and health plans says a recent report by the Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) US.