Health Care Social Media

#HCSM

Posted on March 18, 2013 by Editor

Well worth a read – David makes some really excellent points in this article.

On Friday 15th March 2013 I lead this mHealth masterclass for the SMIGroup in London on the topic of the mHealth Future of Pharma. Here’s my slide deck:

My take aways:

> Behaving like a media company is a completely foreign concept for most pharmaceutical brands.

It amazes me how little effort pharma brands are committing to reshaping themselves to fit the reality of today’s hyper connected world. I think everyone should read about the fantastic data debate that was generated by a NY Times reporter testing the latest electric car and the brand value this will have contributed to Elon Musk and his Teslsa brand.

During the discussion that followed the talk I was clicking to links/videos that feature on this blog and one of the delegates asked how can we sign up to access the “mHealth Insight resource”. The delegate was amazed to learn that we’ve made…

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#HCSM

Technology Alone Isn’t Healthcare’s Savior — InformationWeek

Posted on March 18, 2013March 18, 2013 by Editor

See on Scoop.it – Health Care Social Media Monitor

Anyone who deploys tech “solutions” without reconsidering workflows and policies — and doing other heavy lifting — is in for a rude awakening.

Marie Ennis-O’Connor‘s insight:

Have you ever experienced a time when you were driving and all of a sudden you looked up and for an instant had no idea where you were or how you got there? Is that the fault of the car manufacturer? Don’t get complacent or distracted. Hard work pays off. Apply the right balance of people, process and technology necessary to succeed.

See on www.informationweek.co.uk

#HCSM

RCGP-Social-Media-Highway-Code.ashx

Posted on March 18, 2013 by Editor

See on Scoop.it – Health Care Social Media Monitor

See on www.rcgp.org.uk

#HCSM

Track Your Healthcare Social Media Marketing With Pinterest Web Analytics | HealthWorks Collective

Posted on March 18, 2013March 18, 2013 by Editor

See on Scoop.it – Health Care Social Media Monitor

Among the changes and new features Pinterest has been showcasing in the last week, the launch of its new analytics tool is a welcome development for healthcare marketers.

Marie Ennis-O’Connor‘s insight:

From its earliest days, I have been an advocate for leveraging the popular social networking site Pinterest for healthcare marketing. Once viewed as a niche player, Pinterest has grown exponentially to become one of the fastest growing social networks ever and that growth seems set to continue. Since I first started writing about its potential for healthcare social media a year ago, Pinterest has added a health and fitness category to its boards and has gained more traction among hospitals, NGOs, non-profits, and pharmaceutical companies.

See on healthworkscollective.com

#HCSM, Twitter

Can we measure tweets for academic research?

Posted on March 17, 2013March 25, 2013 by Editor

I find it both exciting and encouraging to see the growth in this research. I love the comment by Edward Bender MD: ” It is my contention that “case based” learning is underutilized and under published in current standard medical journals. The non-academic practitioner has a wealth of knowledge based on experience on a case by case basis, but has neither the motivation nor the infrastructure available to construct formal trials. Therefore, I believe the time is ripe for a series of specialty specific case report journals encouraging participation from both the academic world and the non-university practitioners.”

See on www.imedicalapps.com