Articles

Posted in HCSM

Social media in health and medicine

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Social media in health and medicine: A workshop for students – Dr. Kim VollDean Giustini, UBC biomed librarian IHHS 302 May 2012
….although troubling to many in public health …web 2.0 is here to stay…and it will almost certainly influence health behaviours in the future.Health is a logical area where people will seek opinions from others and communicate their experience … In the new era of social media, all public health officials will have to learn how to more effectively listen to these messages and, simultaneously, develop more lively and engaging messages to communicate with the public.” Kumanan Wilson, MD MSC & Jennifer Keelan, PhD Coping with Public Health 2.0, CMAJ 
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How to start a digital dialogue in healthcare

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The healthcare industry is using social media to get the word out, “engage and educate” followers, and start a digital dialogue to connect and collaborate more effectively with their communities. The benefits of integrating social media into healthcare marketing efforts are priceless – from improving patient care to gaining media coverage to attracting new patients and staff ~ Daulton West, Jr

Check out this Social Media Today article to learn more about how to start a digital dialogue.

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Snapshot of a week in social health

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Social media is changing the nature and speed of health care interaction between consumers and health organizations. Social media “likes” healthcare: From marketing to social business is an in-depth report into what some of the largest health care companies are doing in and with social media. The report’s findings are based on a survey of more than 1,000 consumers and 124 health care executives.

Click here to download the report

Posted in HCSM, Hospital Marketing

PwC report shows importance of social media to healthcare

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See on Scoop.it – Health Care Social Media Monitor

One-third of consumers use sites such as Facebook, Twitter, YouTube and online forums to find health-related information, track symptoms and broadcast their thoughts about doctors, drugs, treatments, medical devices and health plans says a recent report by the Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) US.

 

Posted in Hospital Marketing, Marketing, PR
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Always have a crisis plan in place first is key to managing a social media crisis when it occurs

Jimmy Warren's avatarMarketing Your Hospital

Healthcare Marketers Can Learn Valuable Lessons from the Penn State Scandal.

Every organization fears it. A crisis of public confidence and perception.   Hopefully as a healthcare marketer, you won’t be faced with a major one.  But most likely, sometime in your career you will.  Maybe more than once.  And during a crisis is no time to be learning on the fly.  It’s much better to first learn from others and then you will be prepared if and when your crisis comes.

Anne Hancock Toomey and Joe Tye wrote an article for Hospital and Health Networks titled “Cardinal Rules for Crisis Response” and examined how Penn State handled their recent crisis.  Though I’m hesitant to criticize how anyone handles a crisis, because it’s so much easier to do so from a rear view mirror than in the middle of the crisis.  Afterwards you can examine results and reactions, which are not…

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