Category: HCSM

Posted in HCSM

Social media in health and medicine

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Social media in health and medicine: A workshop for students – Dr. Kim VollDean Giustini, UBC biomed librarian IHHS 302 May 2012
….although troubling to many in public health …web 2.0 is here to stay…and it will almost certainly influence health behaviours in the future.Health is a logical area where people will seek opinions from others and communicate their experience … In the new era of social media, all public health officials will have to learn how to more effectively listen to these messages and, simultaneously, develop more lively and engaging messages to communicate with the public.” Kumanan Wilson, MD MSC & Jennifer Keelan, PhD Coping with Public Health 2.0, CMAJ 
Posted in HCSM

How to start a digital dialogue in healthcare

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The healthcare industry is using social media to get the word out, “engage and educate” followers, and start a digital dialogue to connect and collaborate more effectively with their communities. The benefits of integrating social media into healthcare marketing efforts are priceless – from improving patient care to gaining media coverage to attracting new patients and staff ~ Daulton West, Jr

Check out this Social Media Today article to learn more about how to start a digital dialogue.

Posted in HCSM

Snapshot of a week in social health

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Social media is changing the nature and speed of health care interaction between consumers and health organizations. Social media “likes” healthcare: From marketing to social business is an in-depth report into what some of the largest health care companies are doing in and with social media. The report’s findings are based on a survey of more than 1,000 consumers and 124 health care executives.

Click here to download the report

Posted in HCSM, Hospital Marketing

PwC report shows importance of social media to healthcare

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See on Scoop.it – Health Care Social Media Monitor

One-third of consumers use sites such as Facebook, Twitter, YouTube and online forums to find health-related information, track symptoms and broadcast their thoughts about doctors, drugs, treatments, medical devices and health plans says a recent report by the Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) US.

 

Posted in #HIT, HCSM, Health Literacy, Research Reports

WHO Report on Health Care Literacy

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Social media, a great information equalizer, is radically transforming the way people communicate around the world. Instant and borderless, it elevates electronic communication to near face-to-face. Until recently the predominant communication model was “one” authority to “many” – i.e. a health institution, the ministry of health or a journalist communicating to the public. Social media has changed the monologue to a dialogue, where anyone with ICT access can be a content creator and communicator. Health professionals should ensure that information is correct and accessible.

Bulletin of the World Health Organization 2009;87:566-566. doi: 10.2471/BLT.09.066712

See on www.who.int

Posted in Doctor, HCSM

What Physicians Want From #HCSM

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See on Scoop.it – Health Care Social Media Monitor

Physicians are early adopters of mobile technology: 88% of respondents own smartphones and 54% use tablets in daily work 

A recent survey of physicians attempted to answer this question and found the result to be “help me help my patients.” While the Publicis Touchpoint Solutions/Sermo survey was small (250 physicians) and focused (physicians who use the social networking site Sermo), it does give us some insights.

See on sirensong.sireninteractive.com