Posted in HCSM, Hospital Marketing

Why hospital social media matters

See on Scoop.itHealth Care Social Media Monitor

When a patient at the Thomas Jefferson University Hospitals’ Headache Center complained on Twitter about a long wait, Jefferson Director of Social Media Josh Goldstein was monitoring the Jefferson brand on Twitter at the time. Goldstein, who was off campus, immediately texted the interactive marketing team to go the waiting room and find the patient. It turned out the patient had never signed in at the computer kiosk.

See on www.fiercehealthcare.com

Posted in HCSM, Health Care Social Media Review

Request for Submissions to #HCSM Review

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I’ve enjoyed being a contributor to previous editions of the HCSM Review on HealthWorks Collective. The next edition of the Review- The Mobile Edition – will be published next week Wednesday, June 27th, and your submissions are welcome.

Email your posts to joan@socialmediatoday.com with “HCSM Review Submission” in the subject line, by 11pm on Monday, June 25th.

Posted in E-Patient, HCSM

patient use of social media helps push diabetes surgery into mainstream

A new study has found that diabetes patients who had tried bariatric surgery (weight loss surgery) used social media outlets to advocate for the procedure and show how it had positively impacted their Type II diabetes. 

Business intelligence company Wool.labs used its technology WebDig to track every conversation accessible on the Internet and determined the trends among diabetes patients and healthcare providers as related to options to help manage diabetes including bariatric surgery.

We believe that the patient wave of support in social media has helped push diabetes surgery into mainstream acceptance faster~ Michele Bennett, chief operating officer of Wool.labs.

Current trends show that patient conversation was ultimately a key contributor to physician acceptance of weight loss surgery as a tool to control diabetes.

Social media provides a unique window into patient and physician experiences. We can also see how those perceptions impact the patients relationship with the healthcare community ~  Scott Reese, chief executive officer of Wool.labs

Source: HealthCare IT News

Posted in HCSM

how the new generation of doctors and e-patients use social media

Dr Mesko is my “go to” source for health care social media

Dr. Bertalan Meskó's avatarScienceRoll

Last week, I got an invitation to speak at the Central European University about how the new generation of doctors and e-patients use social media. I also described how crowdsourcing works in medicine.

As there were only health economists, economists, lawyers and business people in the audience, I received some great questions. It was particularly interesting as these people had a good picture about healthcare but did not know much about social media.

Q: Is there a site where patients can track their own conditions and meet each other? It would be a great idea.

My answer: Plenty of them, one example is Patientslikeme.com

Q: Is it possible to somehow curate medical social media channels?

My answer: Of course, see Webicina.com.

Q: It would be great to have a site where doctors can talk to each other.

My answer: There are over 60 of them.

Q: Is there a…

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