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6 Content Marketing Lessons I Learned From A Simple Thanksgiving Tradition

Posted on November 26, 2020November 30, 2020 by Editor

Although I live outside the US, Thanksgiving’s one of those holidays I celebrate in spirit, if not in person. I’m always curious to learn more about Thanksgiving traditions and being a foodie I’m fascinated by what people eat at the dinner table.

While I still can’t get my head around that sweet potato and marshmallow combo, a green bean casserole is something I might be tempted to try. If you live in the US I guess you already know the story of how this dish came to be a Thanksgiving dinner staple, but for those who aren’t familiar, it’s such a great marketing story with lessons for all of us who want to improve our content marketing.

The casserole originated over 60 years ago in the test kitchen at Campbell’s Soup, where Dorcas Reilly worked as a home economist. Dorcas invented a Green Bean Casserole recipe in response to a question from the Associated Press: “What’s a good Thanksgiving side dish that uses ingredients found in most American kitchens?”

The dish Dorcas invented went viral. Millions of Americans made the casserole that year. And today, over 60 years later, it’ll be served on an estimated 30 million Thanksgiving tables across the US, earning its place as one of the most beloved recipes in America.

So what lessons can this simple recipe teach us as content marketers? Over on LinkedIn, I share six valuable lessons we can learn from Dorcas’s green bean casserole.

Click here to read

Cool Tool

Monday Morning Cool Tool: Missinglettr

Posted on March 11, 2019 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending blog promotion tool Missinglettr.

Missinglettr turns each of your blog posts into a 12 month social campaign, which is then dripped out to your social channels. It creates a whole sequence of social content and branded imagery (fully cropped and optimised for each of your social accounts). Simply review and edit if needed.

You can choose from a default evergreen (6 or 12 months) or blast (2 weeks or 2 months) campaign or create own based on the number of posts, duration and posting days. Over the next 12 months, your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels.

Pricing starts at $22 per month, but you can try out Missinglettr with a 30-day trial to see if it’s the right tool for you.

#HCSM, weekly round up of news

What Role Will Marketing Play in the Evolution of Healthcare?

Posted on September 17, 2016September 17, 2016 by Editor

My weekly marketing newsletter has just gone out to subscribers. In this week’s newsletter you can catch up on an interview with Ritesh Patel, Chief Digital Officer of Ogilvy CommonHealth Worldwide, who shares his views on the role marketing will play in the evolution of healthcare.

The modern healthcare marketer has to combine the knowledge and skills of marketing, brand building and customer experience, as well as work within a highly regulated environment and navigate the new media landscape that most other marketers in industries like consumer goods take for granted. – Ritesh Patel

There’s a round-up of wisdom and insights shared at last week’s gathering of marketers at Content Marketing World including quotes like this one:

Marketers should opt for sustainability over speed. — Ann Handley, Chief Content Officer, MarketingProfs

Plus an investigation into which marketing channels have the best ROI measurability, three social media marketing legal issues you should be aware of, the latest updates on Twitter’s new, longer tweets, and six key changes implemented this week by the leading social channels.

Catch up with this week’s newsletter here

#HCSM