Posted in #HCSM, Doctors 2.0

Guide To The Use of Social Media In Oncology Practice

Journal of Oncology Practice

Abstract

Oncologists may use social media as a platform for patient education and authoritative health messaging, for professional development and knowledge sharing, and for direct patient interaction, although this may be fraught with important legal and privacy concerns. In this article, a working group of the ASCO Integrated Media and Technology Committee explores how oncologists might responsibly use social media in their professional lives.

See on jop.ascopubs.org

Posted in #HCSM, Pharma

Why Health, Medical and Pharma Can No Longer Afford to Be Antisocial

See on Scoop.itHealth Care Social Media Monitor

For a long time, Health, Medical and Pharma have shied away from Social Media. Social Media has evolved to be ubiquitous in the world of successful business. And yet Pharma has tiptoed away from it, reasoning that it is too big of a liability to justify Social Media participation. It’s true that there are legal complications that can arise. The FDA has yet to release a formal set of guidelines regarding the use of social media and HIPAA compliance, in addition to other medical regulatory issues. Despite this, some pioneering medical companies have led the way forward with successful social media engagement. It’s definitely possible. It’s more than possible. It’s imperative.

Pharma and medical marketers need to adopt Social Media in order to survive. Companies that refuse to adopt social media assume a glaring red sticker identifying a looming expiration date. Brands must meet people where they are: online. “Social Media is a more effective way of reaching healthcare consumers because you are connecting with them while they are actively seeking you out,” advises Richard Morrow, the ParkerWhite branding agency’s digital director and user experience specialist. Morrow has worked with various B2B and B2C corporations to develop comprehensive online strategies. Brands must evolve to the new ways of communicating with consumers. Shouting from the recesses of traditional media won’t bring consumers back.

Obviously Medical and pharma companies will have to do their homework before taking the Social Media plunge. It wouldn’t be wise to jump in before learning the nuances of using social media for pharma from a legal perspective. But this isn’t rocket science. Medical marketers are already familiar with legal regulation for marketing – social media is just one more channel. Companies already have legal departments in place that are experts in mitigating risk. They just need to work with the right people who understand how social media works, in order to bridge the gap needed to apply known practices and knowledge to the social media channel.

The greatest risk in the gamble of social media for healthcare companies isn’t legal regulations. The overwhelming risk to healthcare social media is a complete absence of medical and pharma companies. Healthcare companies who don’t engage with patients and caregivers on social media will risk losing customers, tarnishing a brand image, eroding brand awareness, missing insights for product development, and failing to ignite potential brand advocates. At the end of the day, it’s business. You’ve got to communicate how you’re going to serve a customer’s needs to the right customers, at the right time, so that they choose to purchase your product or service. Communicating your product offering, connecting with the right customers, and making the conversion to a sale is the lifeblood of your business. With careful planning, you can utilize social media to achieve your business goals and avoid the pitfalls of an antisocial business.

Here’s why your company can’t afford to be antisocial:

1. The Conversations Are Happening Whether You Like It Or Not

2. This is 21stCentury PR

3. There is no risk management without social media

4. You Say Your High-Tech But It’s All Talk No Action

5. No One Ever Likes the Silent Treatment

Read in detail by clicking on title

See on www.parkerwhite.com

Posted in #HCSM, Doctors 2.0

Speakers Announced For Doctors 2.0™ & You

logo

I am delighted to be included in the line up of speakers at the forthcoming Doctors 2.0 & You Conference, which will be held at Cité Internationale Universitaire de Paris, June 6-7 2013.

Speakers at the conference come from the 5 continents and from all walks of healthcare: patients, professionals, associations, public sector, payors, industry, tech innovators…. They share a common interest in improving life for patients, and in particular, thanks to the use of collaborative New Technologies….healthcare social media, web 2.0 tools, mobile apps… They will provide informed and personal analysis…and engage with us.

Now in its third year, Doctors 2.0™ & You, is the first international conference of its kind to examine how doctors and patients are using social media, applications and web 2.0 tools to work with peers, governments, industry and payers. The conference draws on the expertise of physicians, patient communities, online and mobile tool providers, hospitals, insurers, pharmaceutical companies and governments to help address the role of new technology in healthcare from both the doctor and patient perspective.

Doctors 2.0™ & You is still accepting applications for speakers, sponsors, posters and start-ups.

Find out more at http://www.doctors20.com

Posted in #HCSM

Ideagoras 2012: Healthcare Social Media

Thomas Lee will be speaking about healthcare social media at Ideagoras 2012

During the summer, I was invited to attend Ideagoras 2012, taking place in Madrid next week. Unfortunately it clashed with some other commitments this month. However, the good news is that for those of us who can’t attend in person, we can follow online via the live stream which will be embedded at www.ideagoras.biz.

So what is Ideagoras? When I first read the term I was intrigued. Here’s how Symplur’s Thomas Lee, one of the invited speakers, explains it:

“Ideagoras” is one of those words that will make people stop and think.  It sounds so intriguing, but what exactly does it mean?  Well, according to Wikipedia, the term refers to, “places on the Internet where large numbers of people or businesses gather to exchange ideas and solutions”.  And that’s exactly what both (the company) and Ideagoras 2012 (the conference) are all about.

Thomas  explains how the conference came about through joining forces online with Angel Gonzalez, the founder and CEO of  Ideagoras, “a company that creates truly engaging relationships through free, honest and relevant conversations between healthcare brands and consumers”.

Thomas will be speaking about healthcare social media, specifically Twitter, it’s evolution in the healthcare industry, its use among healthcare professionals and patients, Symplur’s  healthcare hashtag project, and the importance of social media analytics for business.   Other keynote speakers at Ideagoras 2012

  • Marc Vidal (@marcvidal):  Entrepreneurship in the new Collaborative Economy
  • Antonio Ibarra (@Contraejemplo):  Fostering Social Media in Big Pharmas
  • Francisco Lupiañez (@flupianez):  Evidence Based Social Media
  • Michaela Endemann (@wissit):  Some bits about Healthcare Social Media in German Speaking Countries: Austria, Germany, Switzerland
  • Anabel Salazar (@salazaranabel):  Dr2.0 Like Me
  • Christina Anthogalidis (@binaryhealth):  Physician & Consumer Insights in Social Media
  • Elena Sáinz (@educadies):  Empowering patients through the Social Web
  • Verónica Botet(@veronicabotet):  Feel the Fear and Do it Anyway
  • Paul Connolly (@PGConnolly):  From Inspiration to Reality: the Power of Light

It sure sounds like it will be an interesting meeting. I am sorry to be missing it next week, but will be following along online.

Posted in #HCSM, SlideShare

The Shape We’re In: Social Media and Social Media Marketing in the Second Half of 2012

Key Takeaways

Consumer behavior is changing and social media is becoming increasingly relevant for individuals and organizations.

As the social media landscape expands and evolves, Facebook maintains its leadership despite IPO pains and mobile weakness.

Twitter at #2 is becoming a curator and potential media company while Google+ is becoming Google’s SoLoMo layer.

Newer players differentiate and create niches of their own, or seek exits. Despite the “success” of social media, public market investors are skeptical but social media’s impact on human behavior is undeniable.

Mobile is becoming the “first screen,” SoLoMo is growing in adoption, influence and importance and the SMMS industry is consolidating. Social media, and social advertising, is no longer a playground but a priority for major brands.

While marketers continue to experiment, efforts are much more strategic and studies are starting to show connections between leveraging social paid, promoted, owned and earned media, and changes in purchase intent. Ultimately, the social media opportunity lies in enhanced customer experiences.

Note: This  presentation is a 2012 mid-year update to the original “State of Social” presentation by Esteban Contreras.