Did you know that 11 new Twitter accounts are created every second? That 175m tweets are generated every day and 69pc of Twitter users determine who to follow based on friends’ suggestions
These stats and more, including the busiest times on Twitter, and what makes Twitter users retweet, are contained in the following infographic by Infographic Labs published on Visual.ly.
Consumer behavior is changing and social media is becoming increasingly relevant for individuals and organizations.
As the social media landscape expands and evolves, Facebook maintains its leadership despite IPO pains and mobile weakness.
Twitter at #2 is becoming a curator and potential media company while Google+ is becoming Google’s SoLoMo layer.
Newer players differentiate and create niches of their own, or seek exits. Despite the “success” of social media, public market investors are skeptical but social media’s impact on human behavior is undeniable.
Mobile is becoming the “first screen,” SoLoMo is growing in adoption, influence and importance and the SMMS industry is consolidating. Social media, and social advertising, is no longer a playground but a priority for major brands.
While marketers continue to experiment, efforts are much more strategic and studies are starting to show connections between leveraging social paid, promoted, owned and earned media, and changes in purchase intent. Ultimately, the social media opportunity lies in enhanced customer experiences.
Note: This presentation is a 2012 mid-year update to the original “State of Social” presentation by Esteban Contreras.
Here’s some interesting data from Dan Zarrella of Hubspot on optimizing your tweets in order to increase your click-through rate of the links you post on Twitter.
Placing your links about a quarter way through your tweet, using more verbs and adverbs, tweeting late in the day and at weekends appears to increase the likelihood of click-through.
See on Scoop.it – Health Care Social Media Monitor
One-third of consumers use sites such as Facebook, Twitter, YouTube and online forums to find health-related information, track symptoms and broadcast their thoughts about doctors, drugs, treatments, medical devices and health plans says a recent report by the Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) US.
A new breed of physicians is texting health messages to patients, tracking disease trends on Twitter, identifying medical problems on Facebook pages and communicating with patients through email.
See on Scoop.it – Health Care Social Media Monitor
Candida Abrahamson is one of my go-to resources on mental health. Her blog is well researched and intelligently presented. A must read!
Health Care Social Media 