Author: Editor

Posted in HCSM

How to start a digital dialogue in healthcare

Posted on by Editor

The healthcare industry is using social media to get the word out, “engage and educate” followers, and start a digital dialogue to connect and collaborate more effectively with their communities. The benefits of integrating social media into healthcare marketing efforts are priceless – from improving patient care to gaining media coverage to attracting new patients and staff ~ Daulton West, Jr

Check out this Social Media Today article to learn more about how to start a digital dialogue.

Posted in HCSM

Snapshot of a week in social health

Posted on by Editor

 

Social media is changing the nature and speed of health care interaction between consumers and health organizations. Social media “likes” healthcare: From marketing to social business is an in-depth report into what some of the largest health care companies are doing in and with social media. The report’s findings are based on a survey of more than 1,000 consumers and 124 health care executives.

Click here to download the report

Posted in HCSM, Hospital Marketing

PwC report shows importance of social media to healthcare

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See on Scoop.it – Health Care Social Media Monitor

One-third of consumers use sites such as Facebook, Twitter, YouTube and online forums to find health-related information, track symptoms and broadcast their thoughts about doctors, drugs, treatments, medical devices and health plans says a recent report by the Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) US.

 

Posted in Hospital Marketing, Marketing, PR
Posted on by Editor

Always have a crisis plan in place first is key to managing a social media crisis when it occurs

Jimmy Warren's avatarMarketing Your Hospital

Healthcare Marketers Can Learn Valuable Lessons from the Penn State Scandal.

Every organization fears it. A crisis of public confidence and perception.   Hopefully as a healthcare marketer, you won’t be faced with a major one.  But most likely, sometime in your career you will.  Maybe more than once.  And during a crisis is no time to be learning on the fly.  It’s much better to first learn from others and then you will be prepared if and when your crisis comes.

Anne Hancock Toomey and Joe Tye wrote an article for Hospital and Health Networks titled “Cardinal Rules for Crisis Response” and examined how Penn State handled their recent crisis.  Though I’m hesitant to criticize how anyone handles a crisis, because it’s so much easier to do so from a rear view mirror than in the middle of the crisis.  Afterwards you can examine results and reactions, which are not…

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Posted in #HIT, HCSM, Health Literacy, Research Reports

WHO Report on Health Care Literacy

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Social media, a great information equalizer, is radically transforming the way people communicate around the world. Instant and borderless, it elevates electronic communication to near face-to-face. Until recently the predominant communication model was “one” authority to “many” – i.e. a health institution, the ministry of health or a journalist communicating to the public. Social media has changed the monologue to a dialogue, where anyone with ICT access can be a content creator and communicator. Health professionals should ensure that information is correct and accessible.

Bulletin of the World Health Organization 2009;87:566-566. doi: 10.2471/BLT.09.066712

See on www.who.int