Health Care Social Media

How To Use Instagram To Promote Your Medical Practice

Posted on March 2, 2015 by Editor

I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must (Instagram post engagement is up 416% over the last two years).

With 300 million active users, Instagram is worth integrating into your healthcare social marketing strategy. Use it to share photos of your conferences and events, host photo contests (for example ask people to post their pictures of healthy eating). Check out http://instagram.com/AdvocateHealth for an example of a healthcare brand on Instagram. For more tips see this infographic below.

Infographics

Social Media Etiquette: Some Do’s And Don’ts (Infographic)

Posted on March 1, 2015 by Editor

So you’ve decided on a social media strategy for your healthcare practice, and you are ready to put it into action; but before you do, take a look at this infographic which outlines some do’s and don’ts of social media etiquette.

Infographics, Twitter

Hashtag 101 (Infographic)

Posted on February 21, 2015February 21, 2015 by Editor

Social media marketer, Peg Fitzpatrick, calls hashtags “the glue that holds social conversations and ideas together”. I love her description and Peg has many helpful tips on using hashtags on her website. If you are new to social media, it may be helpful to first take a look at this infographic to learn the basics of hashtagging.

#HCSM

Tips on Using Twitter for Conferences and Events: Ideas for Organisers and Participants

Posted on February 20, 2015 by Editor

A very helpful guide.

Social Media for Learning

The Twitter Back Channel

The term “back channel” generally refers to an online conversation about a conference topic or speaker. Twitter is now used extensively by both delegates at a conference and also by those wishing to follow tweets made by those attending, as a means of engaging in conversations relating to conference keynotes, workshops and other activities taking place, and as a way of sharing to their followers snippets of useful information. For many it also serves as a tweet event diary – a means of taking notes on key points throughout a talk or the event as a whole. The audience for conference and event tweets extends beyond those attending and opens up engagement from anyone following the hashtag or even happening upon tweets made by people they follow.

Preparation before an event

Choose a hashtag: You will need to choose a hashtag for your event. This should be short and…

View original post 1,743 more words

Infographics

Social Media Flowchart: Where To Post On Line

Posted on February 15, 2015February 15, 2015 by Editor

Not all social media platforms are created equal. It’s something I teach all the time in my workshops. Each has their own audience, tone, and language. When you create a piece of content, knowing how to pitch it just right for each platform is a skill that comes with time. Today I came across this infographic on where to share different types of content. While it’s tongue-in-cheek, it’s certainly worth a look.

#HCSM, Infographics

Let’s Get Visual With Social Media

Posted on February 10, 2015February 10, 2015 by Editor

I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth in highly visual platforms, such as Pinterest and Instagram confirm how incorporating visual content into your social media strategy is a must. Not only do these platforms drive more traffic and shares, research has shown that tweets and Facebook posts with images encourage more engagement.

So how do you create images that will engage your followers? Here’s a useful infographic from Hubspot which shows you how and where to focus your efforts when it comes to a visual social media strategy.

#HCSM

The Psychology Of Notifications

Posted on February 7, 2015 by Editor

An interesting read with wide applications

Ehealth, Video

The Future Is eHealth

Posted on February 4, 2015February 3, 2015 by Editor

eHealth is a relatively new term used to define healthcare practices that take place with the help of electronic processes and communications. Electronic medical services of all kinds have fed into a growing need for efficient information gathering, and many people make use of health apps and websites on a daily basis. On smartphones there are apps that help with fitness and food tracking, apps that provide information about health concerns or conditions, apps that guide the user through difficult subjects and a host of other useful services; and in tech too, there are various gadgets that regularly assist users in maintaining active and healthy lifestyles. Smartwatches now track stats and update with phones to provide up to date information, websites give advice on how to deal with conditions effectively without visiting the hospital or doctor, and every month new technology is created to track and interact with our bodies.

This short video by Health Express demonstrates how the Internet of Things (IOT) is likely to play a major role in revolutionising healthcare.

Digital Health, SlideShare

How Futuristic Technologies Changed Healthcare and Medicine in 2014

Posted on February 3, 2015 by Editor

Nice slidedeck from my friend Fard Johnmar who takes a look back at what digital health from Big Data to genomics brought to us in 2014 and what the future holds.