healthcare social media – Page 3 – Health Care Social Media

The Shape We’re In: Social Media and Social Media Marketing in the Second Half of 2012

Posted on July 1, 2012July 1, 2012 by Editor

Key Takeaways

Consumer behavior is changing and social media is becoming increasingly relevant for individuals and organizations.

As the social media landscape expands and evolves, Facebook maintains its leadership despite IPO pains and mobile weakness.

Twitter at #2 is becoming a curator and potential media company while Google+ is becoming Google’s SoLoMo layer.

Newer players differentiate and create niches of their own, or seek exits. Despite the “success” of social media, public market investors are skeptical but social media’s impact on human behavior is undeniable.

Mobile is becoming the “first screen,” SoLoMo is growing in adoption, influence and importance and the SMMS industry is consolidating. Social media, and social advertising, is no longer a playground but a priority for major brands.

While marketers continue to experiment, efforts are much more strategic and studies are starting to show connections between leveraging social paid, promoted, owned and earned media, and changes in purchase intent. Ultimately, the social media opportunity lies in enhanced customer experiences.

Note: This presentation is a 2012 mid-year update to the original “State of Social” presentation by Esteban Contreras.

#HCSM, E-Patient

patient use of social media helps push diabetes surgery into mainstream

Posted on June 20, 2012 by Editor

A new study has found that diabetes patients who had tried bariatric surgery (weight loss surgery) used social media outlets to advocate for the procedure and show how it had positively impacted their Type II diabetes.

Business intelligence company Wool.labs used its technology WebDig to track every conversation accessible on the Internet and determined the trends among diabetes patients and healthcare providers as related to options to help manage diabetes including bariatric surgery.

We believe that the patient wave of support in social media has helped push diabetes surgery into mainstream acceptance faster~ Michele Bennett, chief operating officer of Wool.labs.

Current trends show that patient conversation was ultimately a key contributor to physician acceptance of weight loss surgery as a tool to control diabetes.

Social media provides a unique window into patient and physician experiences. We can also see how those perceptions impact the patients relationship with the healthcare community ~ Scott Reese, chief executive officer of Wool.labs

Source: HealthCare IT News