Tag: facebook

Posted in Community Manager, Facebook

Facebook’s New Mission: Bringing Communities Closer Together

Posted on by Editor

Facebook has reached a new milestone: there are now 2 billion people connecting and building communities on Facebook every month.

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Last week Facebook hosted its first-ever Facebook Communities Summit where Mark Zuckerberg announced a new mission for Facebook “Give people the power to build community and bring the world closer together”.

With this mission in mind, Facebook announced some new features to help group admins grow and manage their communities on Facebook.

  • Group Insights: With Group Insights, you will be able to see real-time metrics around growth, engagement, and membership — such as the number of posts and times that members are most engaged.
  • Membership request filtering: Facebook has added a way for admins to sort and filter membership requests on common categories like gender and location, and then accept or decline all at once.
  • Removed member clean-up: Group admins can now remove a person and the content they’ve created within the group, including posts, comments and other people added to the group, in one step.
  • Scheduled posts: You can now create and conveniently schedule posts on a specific day and time.

In addition to these updates, Facebook is testing group-to -group linking, which allows group admins to recommend similar or related groups to their members.

Related Reading

Do you run a Facebook group?  Have you noticed any of these changes yet? Which new feature do you think will be the most useful to you?

Posted in #HCSM, SlideShare

The Shape We’re In: Social Media and Social Media Marketing in the Second Half of 2012

Posted on by Editor
Key Takeaways

Consumer behavior is changing and social media is becoming increasingly relevant for individuals and organizations.

As the social media landscape expands and evolves, Facebook maintains its leadership despite IPO pains and mobile weakness.

Twitter at #2 is becoming a curator and potential media company while Google+ is becoming Google’s SoLoMo layer.

Newer players differentiate and create niches of their own, or seek exits. Despite the “success” of social media, public market investors are skeptical but social media’s impact on human behavior is undeniable.

Mobile is becoming the “first screen,” SoLoMo is growing in adoption, influence and importance and the SMMS industry is consolidating. Social media, and social advertising, is no longer a playground but a priority for major brands.

While marketers continue to experiment, efforts are much more strategic and studies are starting to show connections between leveraging social paid, promoted, owned and earned media, and changes in purchase intent. Ultimately, the social media opportunity lies in enhanced customer experiences.

Note: This  presentation is a 2012 mid-year update to the original “State of Social” presentation by Esteban Contreras.

Posted in Facebook, mHealth

Facebook launches new health app to coincide with London 2012 Olympics

Posted on by Editor

Following on the heels of Facebook’s enabling its users to share their organ donation status, the social networking site has teamed up with GE Healthcare to launch a new health app –  HealthyShare.

The app, the launch of which coincides with the start of the London 2012 Olympics,  allows people add health and fitness goals to their timelines, and includes a range of fitness and diet challenges.  Leveraging the popularity of health apps and fitness trackers such as MapMyRun, the new Facebook app also features workouts sponsored by Olympians Michael Johnson and Summer Sanders and Olympic hopefuls Kevin Durant and Alex Morgan.

Posted in #HCSM, Hospital Marketing

PwC report shows importance of social media to healthcare

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

One-third of consumers use sites such as Facebook, Twitter, YouTube and online forums to find health-related information, track symptoms and broadcast their thoughts about doctors, drugs, treatments, medical devices and health plans says a recent report by the Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) US.